NETBASE QUID MASTER SERIES
ANALYTICS & STRATEGY DIRECTOR
Kristian is the Founder of Simply Thought – a specialist analytics, insights and strategy consultancy for the PR and communications industry.
With a track record of delivering award-winning PR and social media campaigns, he now leads in analytics, measurement, and research related programs for brands across tech, consultancy and FMGC. Notable analytics and comms strategy client experience includes Alibaba, Kodak, Cisco, Coca-Cola, Amazon, Conduent, Vodafone and BreathingBusiness. He was named to PR Week’s 30 Under 30 list in 2018 and currently serves as an Advisory Board Member for BME PR Pros’ “The Blueprint” initiative for increasing diversity in the PR and communications industry.
Social and News Data: From Listening to Intelligence
Learn why research and analysis matters and the channels where culture lives and is shaped
Kristian introduces “the ABCs of Market Intelligence” – which stands for
– Competitors & Category
Sometimes you already have insight or data into one or two of them, but these are the three fundamentals you need to have insight, or intelligence, into in order to build an effective communications strategy and plan.
As Kristian noted earlier in the series, marketing communications isn’t just getting noticed. It’s getting noticed for things your audience cares about, for something your brand has credibility in, and that your competitors aren’t doing. Kristian will walk through how to bring together the three elements of social and news data on Audience, Brand and Competitors and Category and how you can position yourself effectively and strategically.
When it comes to adding channels to increase marketing effectiveness, Kristian will explain how they each work together, and can harness practitioners with the ability to create something that’s worth your audience talking about and sharing themselves.
Kristian explores three concrete ‘how-to’ steps to better understand news and social media channels, to inform campaigns that earn shares and mentions.
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