Influencer & KOL Marketing
Understand Who is Driving Your Brand Conversation
Customers are interacting with your brand simultaneously across multiple channels, both the ones you own and those you don’t. Measure and understand the impact of key influencers on each channel in reaching your target audience.
- Analyze brand conversations by owned, earned, and partnered channels
- Measure the impact of earned media on your share of voice and sentiment
- Identify subject matter experts and content creators unique to your category
Identify Specific Influencers and Detractors
Customers look to their peers and fellow consumers when determining brand favor and product purchase decisions. Understand how these influencers are talking about your brand to build stronger rapport with promoters and identify detractors’ concerns.
- Identify vocal brand advocates and detractors to understand their influence on your brand health
- Cultivate the most vocal brand advocates to build loyalty and expand your reach
- Identify brand detractors and acknowledge their frustrations
Engage Key Opinion Leaders
Key Opinion Leaders (KOLs) –the subject matter experts or other prominent figures in your industry—can be vital resources to lend credibility to your brand and expand your reach beyond social media to news media, television, industry publications and more.
- Analyze the impact of potential KOL candidates in your industry, based on your goals and criteria
- Enhance your brand credibility through association with top relevant KOLs
- Expand your reach beyond social media to news media and other channels
Boost Customer Loyalty
Build stronger relationships with your customers, because customers who encounter positive experiences are nearly 3 times more likely to recommend a brand. Grow brand passion and watch your acquisition rates increase through referrals from loyal brand advocates.
- Analyze customer feedback to identify opportunities to create amazing experiences
- Identify and address issues that have the biggest impact on satisfaction and loyalty
- Track brand sentiment and passion over time to measure the impact on customer acquisition and referrals
Turn Brand Detractors into Promoters
Exceptional customer care turns detractors into promoters, grows revenue, and reduces churn. Measure and report on how your care efforts move the needle on these KPIs by tracking sentiment and passion over time.
- Respond to dissatisfied customers in real-time with the context to solve problems quickly and efficiently
- See how customers talk about your brand before you reach out, at the point of engaging, and after resolution
- Report the impact of your care program and how your efforts are building loyal customers
Related Content
The Complete Guide to Influencer Marketing
The Brand Guide to Key Opinion Leaders
Engaging With Social Media Influencers to Tell Your Brand’s Story
