INCREASE CUSTOMER ACQUISITION
As consumers shift their attention increasingly to social media, competing for their attention grows increasingly difficult. Use NetBase social media analytics to develop an in-depth profile of your target consumer to focus your time, effort, and money to achieve your acquisition goals.
CREATE A DEEPER UNDERSTANDING OF YOUR TARGET CONSUMER
Learn what your audience cares about, and what influences them to make purchasing decisions, to improve your segmentation and targeting to create more personalized and relevant experiences.
- Create a multi-dimensional profile of your target consumers
- Uncover interests, activities, and preferences unique to your audience
- Discover current events, trends, and preferences influencing consumer behavior
- Identify competitor customers who are dissatisfied and open to change
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KNOW WHERE AND HOW TO ENGAGE WITH THEM
80% of consumers are more likely to value solutions from the brands they follow on social channels. Deliver the compelling content on the right channels to engage your target customers.
- Align your marketing message for each channel using social analytics insights
- Understand when and where your audience is most engaged and with what content
- Engage passionate brand advocates to increase reach and influence others to act
- Uncover opportunities to engage your competitors’ customers to steal market share
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BUILD EMOTIONAL CUSTOMER CONNECTIONS WITH YOUR BRAND
Customer experience analytics uncovers far more than just demographics about your audiences. Add a psychographic dimension to your audience insights – uncovering emotional and behavioral insights such as what they buy, watch, eat and listen to – to support your strategies to drive revenue.
- Identify sentiment drivers that create emotional connections with your consumers
- Inform creative and placement strategies that connect with your audience
- Create authentic experiences with user generated content, including visual/video content
- Integrate popular media and emerging topics into your content strategy
REVIEW HISTORICAL ACQUISITION EFFORTS
Review your historical campaigns including channel effectiveness, messaging, and imagery to discover which efforts brought results. Understand what motivates customers to act and create a benchmark to measure the success of future campaign efforts.
- Pinpoint your most successful channels to drive your placement and engagement strategies
- Identify sentiment drivers and behavioral insights that get customers to act
- Create a baseline to measure the progress of current and future acquisition efforts
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KNOW WHERE THEY ARE IN THE CUSTOMER JOURNEY
The customer journey has many touch points, and each is a potential exit along the path to purchase. Gain a complete understanding of your customer’s journey and pain points to address issues that deter customers from completing a purchase.
- Pinpoint events and life stages that cause customers to take action
- Understand your customers’ purchase path and identify points of friction
- Address issues that deter customers from completing their purchase
- Measure your success moving customers through each stage of the purchase funnel
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DEVELOP A DATA DRIVEN APPROACH TO ACQUISITION
Measure your effectiveness across all channels, identify what’s working and what isn’t, then adjust your strategy accordingly.
- Drive new customer-focused business initiatives that improve conversion rates
- Compare current performance with established benchmarks
- Track progress with real-time dashboards and regular analysis
- Integrate with other sources of business data to measure impact on revenues
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