What is Image Analytics?
Why Images Analytics Matter
Your Social Media Monitoring software must be able to monitor visual content – for misuse of brand logos, as one example – or you’re letting a huge chunk of content slip beneath your radar. Images are increasingly taking over social media and becoming a major way of engaging and talking about your brand. Images are generally more memorable and shareable than text.
There are over 300 million active daily users on Instagram alone, it’s clear images are a huge social commodity. But why is the intent behind sharing images such a big deal? For starters, not all images are accompanied by text. Sometimes the whole point is that words can’t adequately convey the emotion or event, so it’s shared in image form. If your social media listening is all about text, these posts and users aren’t accounted for in your analytics.
3 Things you Need to Know
- Over 350 million new images are uploaded on Facebook and 85 Million images uploaded on Instagram every single day.
- There are over 2.3 Billion social media users of which 1.8 Billion use social media daily.
- The 5 most popular social media sites for images are – Facebook, Instagram, Pinterest, and Twitter, and Tumblr.
The Image Analytics Story
And yet, these social users could be some of your biggest fans! What inspires someone to take and share a picture of your store-front or product if not serious love? These are consumers you want to engage, but without image analytics, there’s no way to understand what your fans are saying and how they are talking about your brand.
I See What You’re Saying
Learn more about Image Analytics and Recognition:
Social media marketing relies on eye-catching visuals to draw consumers in – so it's no surprise Instagram is such a popular platform. If you're not sure how to approach Instagram monitoring, here are some tips for gathering the analytics that matter. Who's on...
18 Restaurant brands, what drives your audience to dine – and to share their experiences on social media? The NetBase Social Media Industry Report 2017: Restaurant Brands is full of insights you can apply – but all brands can use the same approach to craft new...
Performing a social media audit regularly is as important as any other business checkpoint – like financial audits, annual inventory, etc. But what exactly should you look at to make sure your social efforts are on track? Success, Failure and Everything in Between The...