What is Image Analytics?
Why Images Analytics Matter
Your Social Media Monitoring software must be able to monitor visual content – for misuse of brand logos, as one example – or you’re letting a huge chunk of content slip beneath your radar. Images are increasingly taking over social media and becoming a major way of engaging and talking about your brand. Images are generally more memorable and shareable than text.
There are over 300 million active daily users on Instagram alone, it’s clear images are a huge social commodity. But why is the intent behind sharing images such a big deal? For starters, not all images are accompanied by text. Sometimes the whole point is that words can’t adequately convey the emotion or event, so it’s shared in image form. If your social media listening is all about text, these posts and users aren’t accounted for in your analytics.
3 Things you Need to Know
- Over 350 million new images are uploaded on Facebook and 85 Million images uploaded on Instagram every single day.
- There are over 2.3 Billion social media users of which 1.8 Billion use social media daily.
- The 5 most popular social media sites for images are – Facebook, Instagram, Pinterest, and Twitter, and Tumblr.
The Image Analytics Story
And yet, these social users could be some of your biggest fans! What inspires someone to take and share a picture of your store-front or product if not serious love? These are consumers you want to engage, but without image analytics, there’s no way to understand what your fans are saying and how they are talking about your brand.
I See What You’re Saying
Learn more about Image Analytics and Recognition:
As the first quarter of 2022 hurtles along, this is a good time to gear up for greater accomplishments in the coming months. Let’s get your social analytics game in shape to win in 2022! Many brands have forgotten the importance of social analytics to business. This...
Soziale Medien bieten einen riesigen Pool von Verbrauchern, die ideal für die Markenkommunikation sind. Es ist ein wunderbarer Ort für Verbraucher und Marken, um miteinander in Kontakt zu treten, solange sie eines nicht vergessen: Soziale Medien können den ersten und...
The struggles faced by social media brand managers are typically tallied up as “part of the job” and ignored. These professionals will get it done or burn out trying, and risk being replaced in the meantime, often due to circumstances beyond their control. This part...