What is Image Analytics?
Why Images Analytics Matter
Your Social Media Monitoring software must be able to monitor visual content – for misuse of brand logos, as one example – or you’re letting a huge chunk of content slip beneath your radar. Images are increasingly taking over social media and becoming a major way of engaging and talking about your brand. Images are generally more memorable and shareable than text.
There are over 300 million active daily users on Instagram alone, it’s clear images are a huge social commodity. But why is the intent behind sharing images such a big deal? For starters, not all images are accompanied by text. Sometimes the whole point is that words can’t adequately convey the emotion or event, so it’s shared in image form. If your social media listening is all about text, these posts and users aren’t accounted for in your analytics.
3 Things you Need to Know
- Over 350 million new images are uploaded on Facebook and 85 Million images uploaded on Instagram every single day.
- There are over 2.3 Billion social media users of which 1.8 Billion use social media daily.
- The 5 most popular social media sites for images are – Facebook, Instagram, Pinterest, and Twitter, and Tumblr.
The Image Analytics Story
And yet, these social users could be some of your biggest fans! What inspires someone to take and share a picture of your store-front or product if not serious love? These are consumers you want to engage, but without image analytics, there’s no way to understand what your fans are saying and how they are talking about your brand.
I See What You’re Saying
Learn more about Image Analytics and Recognition:
Consumer intelligence helps brands design exceptional campaign strategies. With it, brands can connect with consumers on a deeper, much more personalized level; measure ongoing efforts against previous campaigns; and, immediately understand what’s working, what could...
Employees are the lifeblood of any brand, and keeping them safe, happy and productive is crucial for continued success. Doing so presents a golden opportunity as employees love to talk about who they work for and what they do. Turning that trait into a strong employee...
Grocery delivery platform Instacart has experienced highs and lows within the last year largely due to an increase in demand for delivered goods during the pandemic and dissatisfied workers over undesirable pay and policies. We’ll explore those challenges and how...