INCREASE CUSTOMER ACQUISITION: IDENTIFY AND ASSESS YOUR TARGET AUDIENCE

Maximize your time, effort and budget with deeper audience insights

If you don’t properly identify and assess your target audience, your customer acquisition efforts will be misdirected and ineffective. Develop a single, unified view of your target customer to focus your time, effort, and money to achieve reach and acquisition goals.

SPEAK WITH A NETBASE EXPERT TODAY. LEARN HOW YOU CAN PUT SOCIAL TO WORK FOR YOUR BUSINESS.

 

IDENTIFY THE BEST AUDIENCE TO TARGET

Profile your target audiences to understand the relative size, convertibility, and value of each segment to present a unified view of customer feedback.


  • Segment and profile your audiences to identify who best to target
  • Measure the relative size of your audience and establish acquisition objectives
  • Identify competitor customers who are dissatisfied and open to change

KNOW WHERE THEY ARE IN THE CUSTOMER JOURNEY

The customer journey has many touch points, and each is a potential exit along the path to purchase. Gain a complete understanding of your customer’s journey and pain points to address issues that deter customers from completing a purchase.


  • Understand your customers’ purchase path and identify points of friction
  • Address issues that deter customers from completing their purchase
  • Measure your success moving customers through each stage of the purchase funnel

ENCOURAGE MOVEMENT DOWN THE PURCHASE FUNNEL

Behavioral insights provide valuable information into what makes customers take action, allowing you to move them through the purchase path at a faster pace, increasing customer acquisition and growing revenue.


  • Identify sentiment drivers that create emotional connections with your customers
  • Pinpoint events and life stages that cause customers to take action
  • Discover unique traits and interests to inform your creative and campaign strategies
NetBase Product Line

Premier social media analytics platform

Tailored platform for growing businesses

Expand your social platform with LexisNexis news media

Power of social analytics for your entire team

Customer experience analytics platform

AI, Image Analytics, Reporting Tools, APIs & more

Product configurations to meet all needs

Quid Product Line

Media analytics and market intelligence platform

Enrich your media analytics with social data

Media coverage for historical & real-time monitoring

AI algorithms, NLP, data sources, and visualization

Tailored, configurable solutions