UPCOMING
EVENTS

THUR, DECEMBER 2ND

10 AM PT / 1 PM ET

The State of Social 2021: What’s Impacting Your Brand Health?

Brands can’t argue the effectiveness of social marketing, or the need to cultivate a social presence to connect with their audience. The struggle is in keeping pace with the constant changes of the social landscape and how it relates to your brand’s health. Join us for insights from our comprehensive The State of Social 2021 report, including shifting brand priorities, the evolution of the social realm, dominant trends, and the golden opportunity for brands to connect meaningfully with targeted audiences. You’ll find out:

  • What emerging and persisting social media trends are having a huge impact in 2021
  • Which social channels are having the most impact, rising stars like TikTok and Reddit, and how to engage by channel
  • How to create a baseline and track your brand health

WED, DECEMBER 8TH

10 AM PT / 1 PM ET

5 Ways to Maximize Campaign ROI Through Social and Media Insights: What Top Brands Are Doing

When it comes to using social and media data, the most successful brands depend on insights to shed light on their overall brand health, analyze trends, anticipate consumer behavior and monitor the competition to ultimately grow their revenue. Forrester Research recently found 67% of brands that scored “advanced” for their insights-driven business maturity experienced 10% or higher revenue than the competition. Join us for a look at how brands like Tesla, Lululemon and Nike found the secret of social and media data success by applying these insights to their business strategy and programs for maximum impact. You’ll find out how to:

  • Uncover meaningful, data-driven consumer and market insights
  • Apply rich insights to create more on-target campaigns and improve the outcomes
  • Define your metrics of success and generate positive ROI on your programs

THUR, DECEMBER 9TH

10 AM PT / 1 PM ET

Top 10 Tips to Run a Social Media Audit that Works

The better informed your brand is, the better prepared you are to strategize, mitigate risk and manage anything that may come your way including a crisis. Consumers use social media to research brands in record numbers, and social media platforms add hordes of new users to their ranks daily. That means that your social media presence will often be the first impression of your brand that the consumer sees. Additionally, social media is your brand’s best bet for listening to the voice of the customer (VoC). So, it’s more important than ever to get a handle on where your brand stands. Join us to learn what a social media audit is, how you should approach your next one, and the top 10 tips for social media audit success. We’ll cover:

  • What is a social media audit
  • How to enable the data to be your guide
  • How to avoid misunderstanding your consumers
  • Why it is important to audit your competitors
  • When and how best to use data visualizations

WED, DECEMBER 15TH

10 AM PT / 1 PM ET

5 Best Practices for Drawing Intelligence from Consumer and Market Data

Developing insights from consumer and market data can be a challenge. The volumes of unstructured data coupled with a large array of sources challenge even the world class analyst teams. Join us to learn best practices for how to draw meaningful intelligence from the data using Tesla, supply chain problems, and Starbucks.

  • The best ways to leverage artificial intelligence (AI) to draw insights
  • The impact of bias on intelligence, and how to eliminate it
  • How to share intelligence (and data) across your organization

WED, JANUARY 19TH

10 AM PT / 1 PM ET

5 Ways to Maximize Campaign ROI Through Social and Media Insights

When it comes to using social and media data, the most successful brands depend on insights to shed light on their overall brand health, analyze trends, anticipate consumer behavior and monitor the competition to ultimately grow their revenue. Join us for a look at how brands like Tesla, Lululemon and Nike found the secret of social and media data success by applying these insights to their business strategy and programs for maximum impact.

You’ll find out how to:

  • Uncover meaningful, data-driven consumer and market insights
  • Apply rich insights to create more on-target campaigns and improve the outcomes
  • Define your metrics of success and generate positive ROI on your programs
NetBase Product Line

Premier social media analytics platform

Tailored platform for growing businesses

Expand your social platform with LexisNexis news media

The power of social analytics for your entire team

Customer experience analytics platform

Out-of-the-box integration with other data sources

Actionable data to drive your business decisions

AI, Image Analytics, Reporting Tools & more

Product configurations to meet all needs

Quid Product Line

Media analytics and market intelligence platform

Enrich your media analytics with social data

Media coverage for historical & real-time monitoring

AI algorithms, NLP, data sources, and visualization

Tailored, configurable solutions