UPCOMING
EVENTS

WED, JANUARY 19TH

10 AM PT / 1 PM ET

5 Ways to Maximize Campaign ROI Through Social and Media Insights

When it comes to using social and media data, the most successful brands depend on insights to shed light on their overall brand health, analyze trends, anticipate consumer behavior and monitor the competition to ultimately grow their revenue. Join us for a look at how brands like Tesla, Lululemon and Nike found the secret of social and media data success by applying these insights to their business strategy and programs for maximum impact.

You’ll find out how to:

  • Uncover meaningful, data-driven consumer and market insights
  • Apply rich insights to create more on-target campaigns and improve the outcomes
  • Define your metrics of success and generate positive ROI on your programs

THUR, JANUARY 20TH

10 AM PT / 1 PM ET

The Ultimate Social Media Guide to Building Your Brand in 2022

Brands can’t argue the effectiveness of social marketing, or the need to cultivate a social presence to connect with their audience. The struggle is in keeping pace with the constant changes of the social landscape and how it relates to your brand’s health. This is more important than ever in light of the past 22 months of the pandemic. Join us for insights from our comprehensive The State of Social 2022 report, including the biggest trends in social media that are shifting brand priorities and where the golden opportunities are for brands to connect meaningfully with targeted audiences.

You’ll find out:

  • What emerging and persisting social media trends are having a huge impact in 2022
  • Which social channels are having the most impact, rising stars like TikTok and Reddit, and how to engage by channel
  • How to create a baseline and track your brand health

TUE, JANUARY 25TH

10 AM PT / 1 PM ET

Predict the Consumer Trends Impacting 2022: Leverage Social Media Data

Emerging consumer trends are multi-million-dollar opportunities you can’t afford to miss. Yet, with the overwhelming amount of data available, it’s challenging to find the signal in the noise. Social media data can help you discover insights from digital-first consumers that identify these emerging shifts so you can stay a step ahead of the competition. Join us to learn how to keep up with the speed of online conversations and how to harness your data to anticipate these changes before they happen. You’ll find out:

  • How to quickly identify emerging trends in your industry narrative
  • Best practices for organizing disparate data sets to help you see the bigger picture in your market landscape
  • How to build a scalable and repeatable framework to operationalize your process

THUR, JANUARY 27TH

10 AM PT / 1 PM ET

5 Best Practices for Drawing Insights from Consumer and Market Data

Join us for an incredible discussion about how to leverage AI to build processes that will ensure your research is conducted quickly, allowing you to run a much more comprehensive and nuanced analysis.

Explore real-world case studies from Tesla, Starbucks, and the hard-hit supply chain industry to improve your research, extract more meaningful data, and gain faster, more reliable results. Then discover how to save time by replicating your multi-hour analysis in just 10 minutes with NetBase Quid’s Artificial Intelligence platform.

WED, FEBRUARY 9TH

10 AM PT / 1 PM ET

How to Discover Trends, Identify New Markets and Out Maneuver Competitors

When it comes to understanding trends, it’s far more about coming to grips with the movement of conversations versus snapshots in time. Learn best practices on how to identify trending topics of conversation, find emerging niche areas of the market, and identify which companies are already playing in those market areas. Using a large beverage company who wanted to analyze trends in the Cannabis-infused beverage category as our example, you’ll learn how to:

  • Identify unmet market segments and consumer needs that may represent an opportunity for new products
  • Uncover what consumers are really interested in and distinguish between longer-term trends and fads
  • Gain competitive intelligence to perform additional research so that the company can find differentiators and track competitors over time
NetBase Product Line

Premier social media analytics platform

Tailored platform for growing businesses

Expand your social platform with LexisNexis news media

The power of social analytics for your entire team

Customer experience analytics platform

Out-of-the-box integration with other data sources

Actionable data to drive your business decisions

AI, Image Analytics, Reporting Tools & more

Product configurations to meet all needs

Quid Product Line

Media analytics and market intelligence platform

Enrich your media analytics with social data

Media coverage for historical & real-time monitoring

AI algorithms, NLP, data sources, and visualization

Tailored, configurable solutions