MON, OCT 5TH
10AM PDT/ 1PM EDT
Maximize Your Strategy with Influencers and Key Opinion Leaders: 7 Ways to Grow Your Earned Media
Influencers and key opinion leaders (KOLs) are vital to brands, as 92% of consumers trust earned media over paid advertising or owned media. Join us to learn how to enhance your strategy for utilizing KOLs and influencers, as we share best practices from top brands like Nike, American Express, and Huda Beauty.
TUES, OCT 13TH
7AM PST / 3PM BST
How Innovative Brands Use Consumer & Market Intelligence to Drive ROI
Today’s most successful brands depend on data-driven consumer and market insights to shed light on their overall brand health, inform their marketing and product strategies, understand their customers, monitor the competition, and ultimately grow their revenue. But how specifically are consumer and market insights applied to your business strategy and programs for maximum impact, and how do you ensure a positive return on investment (ROI)? Join us to hear examples from Burberry, Aston Martin and Nike on how to apply rich insights to create more on-target programs and define your metrics of success and generate a positive ROI on your programs