Consumer Intelligence

 

 

What is Consumer Intelligence?

Consumer intelligence (CI) is the collection and analysis of customer data across multiple data sources including – social media, customer reviews, product reviews, forums, blog posts, news articles and so much more –  in order to best understand the most effective best ways to engage with customers.

Consumer intelligence provides a detailed understanding of the experience customers have in interacting with a brand or company, and provides insights into the influences driving consumer behaviors, brand sentiment, and engagement across different channels.

3 Things You Need to Know

  • Consumer Intelligence is more than demographics a including gender, age, interests, professions, ethnicity and bio terms.
  • Consumers use social networks to let their friends know how they feel about life, and that includes their feelings around products and brands.
  • Understanding the interests of your consumers helps brands stay current, enabling them to surprise and delight their customers making them feel known and cared about.

Fast Facts

  • Forrester predicts that 25% of companies that are only using product research will pivot to consumer and market intelligence.
  • 88% of consumers trust online reviews as much as personal recommendations.
  • 92% of consumers trust peer recommendations over advertising.
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What is “Consumer Intelligence” for?

Consumer intelligence has evolved beyond basic demographic insights and purchase history. Marketers and brand managers leverage deep consumer insights to identify unmet needs in the market.

AI-enabled consumer intelligence delivers a richer understanding of consumers likes, wants, needs, and behaviors. This enables brands to create impactful and emotionally supportive campaigns that capture target audiences’ hearts and encourages action. And this also endears them to brands, building brand loyalty.

Key use cases for consumer intelligence include:

How to gain better results with Consumer Intelligence?

Consumer Intelligence offers everything brands need to know for why people love one brand over another. For best results, focus on:

  • Developing an intimate understanding of your consumers, your competition, and your industry
  • Learning what, specifically, drives consumer sentiment and behavior
  • Locating the trends that matter most to your consumer or your market
  • Spotting new opportunities for fresh and innovative products and services that satisfy your consumer’s unmet need
    Customer experience

    Consumer Intelligence Resources

    Brands Adapting to Consumer Video Chat Desire

    Brands Adapting to Consumer Video Chat Desire

    Consumers have become used to having video chats for work, school, and even medical visits via telehealth services. It has become second nature to communicate with friends and family through video chat. And brands need to understand these implications, as well as how...

    Top Ten Social Media Monitoring Tools

    Top Ten Social Media Monitoring Tools

    Social media monitoring tools play a crucial role for brands across a variety of verticals. They inform what makes consumers tick, what they love and hate, pain points, and where they’re looking for advice. There are many social media monitoring options out there that...

    NetBase Product Line

    Premier social media analytics platform

    Tailored platform for growing businesses

    Expand your social platform with LexisNexis news media

    The power of social analytics for your entire team

    Customer experience analytics platform

    Out-of-the-box integration with other data sources

    Actionable data to drive your business decisions

    AI, Image Analytics, Reporting Tools & more

    Product configurations to meet all needs

    Quid Product Line

    Media analytics and market intelligence platform

    Enrich your media analytics with social data

    Media coverage for historical & real-time monitoring

    AI algorithms, NLP, data sources, and visualization

    Tailored, configurable solutions