What is Consumer Intelligence?
Consumer intelligence (CI) is the collection and analysis of customer data across multiple data sources including – social media, customer reviews, product reviews, forums, blog posts, news articles and so much more – in order to best understand the most effective best ways to engage with customers.
Consumer intelligence provides a detailed understanding of the experience customers have in interacting with a brand or company, and provides insights into the influences driving consumer behaviors, brand sentiment, and engagement across different channels.

What is “Consumer Intelligence” for?
Consumer intelligence has evolved beyond basic demographic insights and purchase history. Marketers and brand managers leverage deep consumer insights to identify unmet needs in the market.
AI-enabled consumer intelligence delivers a richer understanding of consumers likes, wants, needs, and behaviors. This enables brands to create impactful and emotionally supportive campaigns that capture target audiences’ hearts and encourages action. And this also endears them to brands, building brand loyalty.
Key use cases for consumer intelligence include:
How to gain better results with Consumer Intelligence?
Consumer Intelligence offers everything brands need to know for why people love one brand over another. For best results, focus on:
- Developing an intimate understanding of your consumers, your competition, and your industry
- Learning what, specifically, drives consumer sentiment and behavior
- Locating the trends that matter most to your consumer or your market
- Spotting new opportunities for fresh and innovative products and services that satisfy your consumer’s unmet need

Consumer Intelligence Resources
Lending & Brokerage Insight to Understand Evolving Needs
The financial services industry is rapidly evolving due to technological advancements and changing consumer preferences. These shifts impact lending and brokerage processes like never before. What’s a brokerage firm to do? Well, our Impact of Technology on Financial...
Investment Banking Intel to Inform Finance Industry Decision-Making
The digital revolution has generated numerous apps and platforms for clients to manage financial investments, and the sector must constantly adapt to keep pace. Doing so requires careful trending monitoring, and we have some key shifts to share in our latest report on...
Cinco de Mayo Provides a Platform for Brand Offerings
Companies are gearing up for Cinco de Mayo, as this celebration presents an excellent opportunity for businesses to enhance their visibility, introduce new products, and generate more revenue. And we plan to highlight some of the savviest contenders using social media...