What is Consumer Intelligence?
Consumer intelligence (CI) is the collection and analysis of customer data across multiple data sources including – social media, customer reviews, product reviews, forums, blog posts, news articles and so much more – in order to best understand the most effective best ways to engage with customers.
Consumer intelligence provides a detailed understanding of the experience customers have in interacting with a brand or company, and provides insights into the influences driving consumer behaviors, brand sentiment, and engagement across different channels.
What is “Consumer Intelligence” for?
Consumer intelligence has evolved beyond basic demographic insights and purchase history. Marketers and brand managers leverage deep consumer insights to identify unmet needs in the market.
AI-enabled consumer intelligence delivers a richer understanding of consumers likes, wants, needs, and behaviors. This enables brands to create impactful and emotionally supportive campaigns that capture target audiences’ hearts and encourages action. And this also endears them to brands, building brand loyalty.
Key use cases for consumer intelligence include:
How to gain better results with Consumer Intelligence?
Consumer Intelligence offers everything brands need to know for why people love one brand over another. For best results, focus on:
- Developing an intimate understanding of your consumers, your competition, and your industry
- Learning what, specifically, drives consumer sentiment and behavior
- Locating the trends that matter most to your consumer or your market
- Spotting new opportunities for fresh and innovative products and services that satisfy your consumer’s unmet need
Consumer Intelligence Resources
Tesla has taken consumer sentiment on a wild ride this past year, from its electric vehicle dominance and space launches to Elon's tweets and mysteriously named child, this is a brand name everyone knows. And now, less controversial but still wily (as it's been done...
The era of the flexitarian has arrived. Say goodbye to meat centered quick-serve restaurants and hello to plant-based chimichangas from Taco Bell. Vegan curiosity is the wave of the future and has grown steadily throughout the pandemic as more consumers are becoming...
Diversity has always been an important topic, and in 2020 it reached a head. And the entertainment industry is taking it seriously. This year they tackled diversity through the Golden Globes Awards, shining a light on women and people of color, while winning consumer...