What is Consumer Intelligence?
Consumer intelligence (CI) is the collection and analysis of customer data across multiple data sources including – social media, customer reviews, product reviews, forums, blog posts, news articles and so much more – in order to best understand the most effective best ways to engage with customers.
Consumer intelligence provides a detailed understanding of the experience customers have in interacting with a brand or company, and provides insights into the influences driving consumer behaviors, brand sentiment, and engagement across different channels.
3 Things You Need to Know
- Consumer Intelligence is more than demographics a including gender, age, interests, professions, ethnicity and bio terms.
- Consumers use social networks to let their friends know how they feel about life, and that includes their feelings around products and brands.
- Understanding the interests of your consumers helps brands stay current, enabling them to surprise and delight their customers making them feel known and cared about.
What is “Consumer Intelligence” for?
Consumer intelligence has evolved beyond basic demographic insights and purchase history. Marketers and brand managers leverage deep consumer insights to identify unmet needs in the market.
AI-enabled consumer intelligence delivers a richer understanding of consumers likes, wants, needs, and behaviors. This enables brands to create impactful and emotionally supportive campaigns that capture target audiences’ hearts and encourages action. And this also endears them to brands, building brand loyalty.
Key use cases for consumer intelligence include:
How to gain better results with Consumer Intelligence?
Consumer Intelligence offers everything brands need to know for why people love one brand over another. For best results, focus on:
- Developing an intimate understanding of your consumers, your competition, and your industry
- Learning what, specifically, drives consumer sentiment and behavior
- Locating the trends that matter most to your consumer or your market
- Spotting new opportunities for fresh and innovative products and services that satisfy your consumer’s unmet need
Consumer Intelligence Resources
How the CX Team at NetBase Quid® Helps Brands Hit the Ground Running
Customer support is everything, particularly when a brand needs help with the platform housing its consumer and market intelligence. A brand’s success with its business intelligence-gathering efforts depends on it! Fortunately, NetBase Quid® has a dedicated CX team...
The Embattled Southwest Airlines Still Has Superfans and You Should Too!
Will your business survive the next crisis? It’s an important question to ask given that 95% of companies expect to experience a crisis over the next two years. And it's a position that Southwest Airlines finds itself in right now! That stat is from a 2019 PwC study –...
The 15 Best Social Media Reporting and Analytics Tools
Social media reporting and analytics are the crown jewels of social media marketing. Robust social media reporting tools are a must to reveal all—and here are 15 of the best to help you along What Are Social Media Analytics? A data stream is created as soon as you set...