What is Consumer Intelligence?
Consumer intelligence (CI) is the collection and analysis of customer data across multiple data sources including – social media, customer reviews, product reviews, forums, blog posts, news articles and so much more - in order to best understand the most effective best ways to engage with customers.
Consumer intelligence provides a detailed understanding of the experience customers have in interacting with a brand or company, and provides insights into the influences driving consumer behaviors, brand sentiment, and engagement across different channels.
What is "Consumer Intelligence" for?
Consumer intelligence has evolved beyond basic demographic insights and purchase history. Marketers and brand managers leverage deep consumer insights to identify unmet needs in the market.
AI-enabled consumer intelligence delivers a richer understanding of consumers likes, wants, needs, and behaviors. This enables brands to create impactful and emotionally supportive campaigns that capture target audiences’ hearts and encourages action. And this also endears them to brands, building brand loyalty.
Key use cases for consumer intelligence include:
How to gain better results with Consumer Intelligence?
Consumer Intelligence offers everything brands need to know for why people love one brand over another. For best results, focus on:
- Developing an intimate understanding of your consumers, your competition, and your industry
- Learning what, specifically, drives consumer sentiment and behavior
- Locating the trends that matter most to your consumer or your market
- Spotting new opportunities for fresh and innovative products and services that satisfy your consumer’s unmet need
Consumer Intelligence Resources
As the world continues to move faster, businesses struggle to keep pace with consumer needs, and to keep pace with emerging competitors. Identifying these competitors as they emerge, at the inflection point, is a must – and we are going to show you how to do it!...
Consumers use more than text to communicate things they like, love and hate. In fact, they may talk about you in those terms without ever mentioning your brand’s name. And they do this by posting images. Let’s see how that looks – literally! If your current social...
Market data refers to all the intel available explaining the demand and supply of products and services within a business category. On the surface, this “data” includes information on the types of products and services available, how many are sold to/by the number of...