What is Consumer Intelligence?
Consumer intelligence (CI) is the collection and analysis of customer data across multiple data sources including – social media, customer reviews, product reviews, forums, blog posts, news articles and so much more – in order to best understand the most effective best ways to engage with customers.
Consumer intelligence provides a detailed understanding of the experience customers have in interacting with a brand or company, and provides insights into the influences driving consumer behaviors, brand sentiment, and engagement across different channels.
3 Things You Need to Know
- Consumer Intelligence is more than demographics a including gender, age, interests, professions, ethnicity and bio terms.
- Consumers use social networks to let their friends know how they feel about life, and that includes their feelings around products and brands.
- Understanding the interests of your consumers helps brands stay current, enabling them to surprise and delight their customers making them feel known and cared about.
What is “Consumer Intelligence” for?
Consumer intelligence has evolved beyond basic demographic insights and purchase history. Marketers and brand managers leverage deep consumer insights to identify unmet needs in the market.
AI-enabled consumer intelligence delivers a richer understanding of consumers likes, wants, needs, and behaviors. This enables brands to create impactful and emotionally supportive campaigns that capture target audiences’ hearts and encourages action. And this also endears them to brands, building brand loyalty.
Key use cases for consumer intelligence include:
How to gain better results with Consumer Intelligence?
Consumer Intelligence offers everything brands need to know for why people love one brand over another. For best results, focus on:
- Developing an intimate understanding of your consumers, your competition, and your industry
- Learning what, specifically, drives consumer sentiment and behavior
- Locating the trends that matter most to your consumer or your market
- Spotting new opportunities for fresh and innovative products and services that satisfy your consumer’s unmet need
Consumer Intelligence Resources
Quid Social Global Language & Consumer Insight Capabilities
Having multiple ways to approach and analyze consumer insight is increasingly important in our data intensive age, and that often means it is increasingly complicated too. Fortunately, we’re keeping you several steps ahead of analysis paralysis by offering access to...
What is Audience Analysis?
Social media analytics is made up of layers contributing to the greater whole. And one super critical layer is audience analysis. Why is this specific layer so important? Well, you can’t take meaningful action if you don’t understand social conversations. And you...
BCG & Hello Tomorrow Track Innovation in Deep Tech Using NetBase Quid
In their paper on Deep Tech: The Great Wave of Innovation, BCG and Hello Tomorrow explain what deep tech is, how it works, how different stakeholders can contribute to it, and how it can be harnessed for competitive advantage. As the BCG Team notes, “NetBase Quid’s...
