What is Consumer Intelligence?
Consumer intelligence (CI) is the collection and analysis of customer data across multiple data sources including – social media, customer reviews, product reviews, forums, blog posts, news articles and so much more – in order to best understand the most effective best ways to engage with customers.
Consumer intelligence provides a detailed understanding of the experience customers have in interacting with a brand or company, and provides insights into the influences driving consumer behaviors, brand sentiment, and engagement across different channels.
What is “Consumer Intelligence” for?
Consumer intelligence has evolved beyond basic demographic insights and purchase history. Marketers and brand managers leverage deep consumer insights to identify unmet needs in the market.
AI-enabled consumer intelligence delivers a richer understanding of consumers likes, wants, needs, and behaviors. This enables brands to create impactful and emotionally supportive campaigns that capture target audiences’ hearts and encourages action. And this also endears them to brands, building brand loyalty.
Key use cases for consumer intelligence include:
How to gain better results with Consumer Intelligence?
Consumer Intelligence offers everything brands need to know for why people love one brand over another. For best results, focus on:
- Developing an intimate understanding of your consumers, your competition, and your industry
- Learning what, specifically, drives consumer sentiment and behavior
- Locating the trends that matter most to your consumer or your market
- Spotting new opportunities for fresh and innovative products and services that satisfy your consumer’s unmet need
Consumer Intelligence Resources
There are two distinct data sets available to brands: consumer insight, which focuses on people and is a combination of social web, reviews, comments and many other places where consumers congregate; and market research, which captures real-time industry intel from...
Even before the events of 2020, understanding what your consumers wanted was crucial to any brand, as consumer needs and wants have always been a moving target. The effects of the pandemic have further altered consumer behavior, making it all the more volatile, and...
How do brands differentiate from competitors in our noisy online landscape? Both consumer intelligence and market intelligence offer a definite edge. And it has become a key indicator for business success, as we’ll see below! Specifically, we’ll explore how top brands...