What is Consumer Intelligence?
Consumer intelligence (CI) is the collection and analysis of customer data across multiple data sources including – social media, customer reviews, product reviews, forums, blog posts, news articles and so much more – in order to best understand the most effective best ways to engage with customers.
Consumer intelligence provides a detailed understanding of the experience customers have in interacting with a brand or company, and provides insights into the influences driving consumer behaviors, brand sentiment, and engagement across different channels.
3 Things You Need to Know
- Consumer Intelligence is more than demographics a including gender, age, interests, professions, ethnicity and bio terms.
- Consumers use social networks to let their friends know how they feel about life, and that includes their feelings around products and brands.
- Understanding the interests of your consumers helps brands stay current, enabling them to surprise and delight their customers making them feel known and cared about.
What is “Consumer Intelligence” for?
Consumer intelligence has evolved beyond basic demographic insights and purchase history. Marketers and brand managers leverage deep consumer insights to identify unmet needs in the market.
AI-enabled consumer intelligence delivers a richer understanding of consumers likes, wants, needs, and behaviors. This enables brands to create impactful and emotionally supportive campaigns that capture target audiences’ hearts and encourages action. And this also endears them to brands, building brand loyalty.
Key use cases for consumer intelligence include:
How to gain better results with Consumer Intelligence?
Consumer Intelligence offers everything brands need to know for why people love one brand over another. For best results, focus on:
- Developing an intimate understanding of your consumers, your competition, and your industry
- Learning what, specifically, drives consumer sentiment and behavior
- Locating the trends that matter most to your consumer or your market
- Spotting new opportunities for fresh and innovative products and services that satisfy your consumer’s unmet need
Consumer Intelligence Resources
Agencies’ Campaign Strategy Secrets: StarKist Culturally Connecting with Consumers
Connecting culturally hinges on understanding important takeaways around “why”- through accurate, transparent next-generation AI-powered social listening. Here, we’ll delve into one of the sessions from our recent NetBase Quid LIVE 2020 event for insights into...
Consumer Love Shifts from Experiences to eCommerce
As we kick off 2021, one consumer intelligence purchase pattern is clear: people who were spending money on 'experiences' instead of things have redirected those funds toward other pursuits. Some have used it for essentials, but many have directed it toward...
Predicting the Trends Everyone Will be Talking About at CES
The Consumer Electronics Show (CES) is next week and promises to feature a host of new tech innovations and emerging trends as always. CES has been a yearly staple for the tech industry since 1967 and isn’t going to let the pandemic slow it down. To be held January...