What is Consumer Intelligence?
Consumer intelligence (CI) is the collection and analysis of customer data across multiple data sources including – social media, customer reviews, product reviews, forums, blog posts, news articles and so much more – in order to best understand the most effective best ways to engage with customers.
Consumer intelligence provides a detailed understanding of the experience customers have in interacting with a brand or company, and provides insights into the influences driving consumer behaviors, brand sentiment, and engagement across different channels.
What is “Consumer Intelligence” for?
Consumer intelligence has evolved beyond basic demographic insights and purchase history. Marketers and brand managers leverage deep consumer insights to identify unmet needs in the market.
AI-enabled consumer intelligence delivers a richer understanding of consumers likes, wants, needs, and behaviors. This enables brands to create impactful and emotionally supportive campaigns that capture target audiences’ hearts and encourages action. And this also endears them to brands, building brand loyalty.
Key use cases for consumer intelligence include:
How to gain better results with Consumer Intelligence?
Consumer Intelligence offers everything brands need to know for why people love one brand over another. For best results, focus on:
- Developing an intimate understanding of your consumers, your competition, and your industry
- Learning what, specifically, drives consumer sentiment and behavior
- Locating the trends that matter most to your consumer or your market
- Spotting new opportunities for fresh and innovative products and services that satisfy your consumer’s unmet need
Consumer Intelligence Resources
Customer intelligence platforms take the guesswork out of the consumer mindset equation. A robust platform ensures you understand what consumers love and the improvements they want to see from your products, removing assumptions from every part of your organization....
NetBase Quid® is always evolving and improving as new tech is available, and as artificial intelligence continues to improve. This means better, and more accurate results for your consumer and market intelligence endeavors, including these expanded datasets. Accuracy...
There have been many rapid changes in consumer behavior in the past few decades, and particularly in the past couple of years. So, how do companies keep up? We’ll share three specific issues plaguing the industry, as well as some of the ways leading HCPs are scaling...