What is Consumer Intelligence?
Consumer intelligence (CI) is the collection and analysis of customer data across multiple data sources including – social media, customer reviews, product reviews, forums, blog posts, news articles and so much more – in order to best understand the most effective best ways to engage with customers.
Consumer intelligence provides a detailed understanding of the experience customers have in interacting with a brand or company, and provides insights into the influences driving consumer behaviors, brand sentiment, and engagement across different channels.
What is “Consumer Intelligence” for?
Consumer intelligence has evolved beyond basic demographic insights and purchase history. Marketers and brand managers leverage deep consumer insights to identify unmet needs in the market.
AI-enabled consumer intelligence delivers a richer understanding of consumers likes, wants, needs, and behaviors. This enables brands to create impactful and emotionally supportive campaigns that capture target audiences’ hearts and encourages action. And this also endears them to brands, building brand loyalty.
Key use cases for consumer intelligence include:
How to gain better results with Consumer Intelligence?
Consumer Intelligence offers everything brands need to know for why people love one brand over another. For best results, focus on:
- Developing an intimate understanding of your consumers, your competition, and your industry
- Learning what, specifically, drives consumer sentiment and behavior
- Locating the trends that matter most to your consumer or your market
- Spotting new opportunities for fresh and innovative products and services that satisfy your consumer’s unmet need
Consumer Intelligence Resources
When brand opportunities or emerging crises happen, they do so quickly - being ready to capture and act upon this insight in real-time is crucial. These things rarely announce themselves days ahead of time. So, although it's only one tool in your marketing metrics...
Social is a wonderful place for consumers and brands to connect, as long as they remember one thing: social media may provide your brand’s first and last impression, so both need to be good ones. Many businesses adopt a brand-centric focus when starting out with on...
Social media tools are everywhere, and it can be overwhelming to sort out which make sense for your brand. So, even if you already know what kind of new media tools you need to look for and why, validating your findings is wise. Our updated social media tools list...