What is Competitive Intelligence?
Competitive intelligence is a key ingredient in a robust market intelligence strategy that aims to bolster marketing performance, increase sales and improve product strategy. It’s the systematic collection of data from a multitude of sources in the ongoing analysis of the competition
Competitive Intelligence helps you to stay up to date with your competitors and your market, and inform strategic business decisions. A thorough understanding of your competition’s strengths and weaknesses will enable you to fine tune your approach to your market and capture the attention of consumers and increase your brand’s share of voice.

What is “Competitive Intelligence” for?
The aim of competitive intelligence is to gain insight into your competition’s brands, products and consumer engagements to make informed decisions. Keeping your finger on the pulse of the competition coupled with consistent trend analysis puts your brand in position to take advantage of gaps in the market before anyone else notices.
Use competitive intelligence to:
- Conduct competitive analysis
- Drive new business pitches
- Measure brand perception and share of voice
- Map customer reviews
How to gain better results with Competitive Intelligence?
Everything from marketing, product development, influencer identification and investment strategy can benefit from a comprehensive understanding of your competition’s successes and missteps.
- Understand not only what otherbrands are getting right, but what they’re getting wrong as well.
- Insights into the competition are evolving 24/7 through social media and online news publications. This creates an absolute need for brands to keep tabs on the competition or fall behind
- Operate on the presumption that the competition is monitoring you. Therefore, you need to know as much as you can about your competition so you can put that information to work in everything you do.

Competitive Intelligence Resources
How to Create Unique Product Combinations That Consumers Love
Brands in the know are always on the lookout for a way to stand out from the crowd. And over the past two years that drive has reached a fever pitch. Ecommerce and online promotions are booming thanks to an explosion of new entrants to the online space thanks to...
Competitive Intel: A Complete Definition and Guide
While competitors may be a nuisance, competition is an integral part of business. It enforces higher standards of commodities, lower costs of production, and better service delivery – what an economist would interpret as efficient use of resources. And the fuel...
The Top 12 Marketing Analytics Tools to Optimize Your Strategy
Digital tools such as marketing analytics tools allow brands to peer deeply into their market and inside their consumers’ minds. And we have 12 of them here that will optimize strategic planning company-wide! Here’s why these tools are non-negotiable: The Marketing...