What is Competitive Intelligence?
Competitive intelligence is a key ingredient in a robust market intelligence strategy that aims to bolster marketing performance, increase sales and improve product strategy. It’s the systematic collection of data from a multitude of sources in the ongoing analysis of the competition
Competitive Intelligence helps you to stay up to date with your competitors and your market, and inform strategic business decisions. A thorough understanding of your competition’s strengths and weaknesses will enable you to fine tune your approach to your market and capture the attention of consumers and increase your brand’s share of voice.

What is “Competitive Intelligence” for?
The aim of competitive intelligence is to gain insight into your competition’s brands, products and consumer engagements to make informed decisions. Keeping your finger on the pulse of the competition coupled with consistent trend analysis puts your brand in position to take advantage of gaps in the market before anyone else notices.
Use competitive intelligence to:
- Conduct competitive analysis
- Drive new business pitches
- Measure brand perception and share of voice
- Map customer reviews
How to gain better results with Competitive Intelligence?
Everything from marketing, product development, influencer identification and investment strategy can benefit from a comprehensive understanding of your competition’s successes and missteps.
- Understand not only what otherbrands are getting right, but what they’re getting wrong as well.
- Insights into the competition are evolving 24/7 through social media and online news publications. This creates an absolute need for brands to keep tabs on the competition or fall behind
- Operate on the presumption that the competition is monitoring you. Therefore, you need to know as much as you can about your competition so you can put that information to work in everything you do.

Competitive Intelligence Resources
The 2023 AI Index Report Reveals Key Industry Trends
AI has become a force that impacts most of our lives in some way, and the AI Index measures and evaluates the rapid rate of AI’s advancement. The Stanford AI Index Report is a comprehensive report that helps leaders and decision-makers take meaningful action to...
Les 7 clés de la réussite du lancement d’un médicament
Selon Deloitte, les revenus ultérieurs des nouveaux médicaments suivent généralement la trajectoire fixée lors du lancement. Et environ 70 % des médicaments qui n'atteignent pas leurs objectifs de lancement continuent de ne pas les atteindre par la suite. En revanche,...
Recherche sur les consommateurs : Une arme secrète pour les spécialistes du marketing
Pour capter et conserver l'attention de votre public, vous devez lire la pièce et lui donner quelque chose d'intelligent et de pertinent à quoi s'intéresser. Et les études de consommation sont une arme secrète pour les spécialistes du marketing. Elles permettent...