What is Competitive Intelligence?
Competitive intelligence is a key ingredient in a robust market intelligence strategy that aims to bolster marketing performance, increase sales and improve product strategy. It’s the systematic collection of data from a multitude of sources in the ongoing analysis of the competition
Competitive Intelligence helps you to stay up to date with your competitors and your market, and inform strategic business decisions. A thorough understanding of your competition’s strengths and weaknesses will enable you to fine tune your approach to your market and capture the attention of consumers and increase your brand’s share of voice.

What is “Competitive Intelligence” for?
The aim of competitive intelligence is to gain insight into your competition’s brands, products and consumer engagements to make informed decisions. Keeping your finger on the pulse of the competition coupled with consistent trend analysis puts your brand in position to take advantage of gaps in the market before anyone else notices.
Use competitive intelligence to:
- Conduct competitive analysis
- Drive new business pitches
- Measure brand perception and share of voice
- Map customer reviews
How to gain better results with Competitive Intelligence?
Everything from marketing, product development, influencer identification and investment strategy can benefit from a comprehensive understanding of your competition’s successes and missteps.
- Understand not only what otherbrands are getting right, but what they’re getting wrong as well.
- Insights into the competition are evolving 24/7 through social media and online news publications. This creates an absolute need for brands to keep tabs on the competition or fall behind
- Operate on the presumption that the competition is monitoring you. Therefore, you need to know as much as you can about your competition so you can put that information to work in everything you do.

Competitive Intelligence Resources
Creating The Perfect Pickle Juice Pitch With Social Listening
Agencies face lots of competition when it comes to winning new business. Next Generation AI-powered social listening offers them the intel to evaluate any niche, master any learning curve, and impress potential clients with the perfect pickle juice pitch. What’s a...
BCG partners with Quid to decode the slowdown in blockchain startups, investment
The market value of publicly traded blockchain companies—once poised for sky high growth—plummeted 56 percent in 2018, right around the same time that cryptocurrencies took their well-documented hit. As these companies slowly recover in 2019, many are trying to...
Who is leading on 5G innovation and influence?
The era of 5G is upon us, and companies—and countries—are scrambling to get ahead. With faster speeds, greater stability, and higher capacity, the next generation of cellular communication promises to connect people and devices in ways that wouldn’t have seemed...