On October 13th, Americans were glued to their screens watching and commenting on first democratic presidential debate. The social analysts at NetBase were right there with them working to understand popular sentiment and, of course, the winner of the debate.
While both Bernie Sanders and Hillary Clinton gave a commendable performance, Bernie was the real star when it came to social reach, indicating his high popularity among the social audience and Hillary registered the highest positive change in sentiment, indicating her message of being the first female candidate and her broad experience have resonated with the audience.
Here is the look at the social numbers and candidate sentiment during 24 hours leading up to the debate with the average sentiment during the debate.
|Name||Social Mentions||Sentiment Pre-Debate||Sentiment During Debate||Sentiment Change|
The biggest losers of the debate were Jim Webb (negative 36 sentiment change) and Lincoln Chafee (negative 21 points sentiment change).
Want to follow US presidential debates in real-time, then check out our live coverage with NetBase LIVE Pulse™ here.