What Women Want Part II – A Study Comparing Social Media vs. Harris Survey

Kimberly Surico |
 05/15/12 |
< 1 min read

A couple of months ago at SXSW,  we launched our first infographic, What Women Want, which analyzed the top 10 things men and women say “I want” in social media.   The results were interesting; including a 70% overlap between the sexes and 80% of the list was food.  After we finished the analysis, I started to wonder – what would men and women say if we went ahead and asked them what they want?  So that is what we did.  In attempt to parity the “sample”, we fielded a Harris survey of 1000 men and 1000 women, ages 18-65 with a simple question – “what do you want right now?”   The results were interesting – a completely different top 10 list, this time with 60% overlap and 50% of the list was money related.

Then I realized something – when people are talking spontaneously in social media and you “Listen” to them, the results are more “emotional” and when you survey people, they stop and think so the results are more “logical”.  It then occurred to me that a winning formula is to find an emotional insight in social, then survey to get the details.  And that is what we did with the number one “want” women and men expressed in social media. You can find the second installment of the infographic on Mashable – and below.

So without further ado, here is What Women Want: Part II:


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