After a week of looking at the social media response to health foods in honor of New Year’s resolutions, I found it very interesting (and timely) that the January 14th installment of the Wall Street Journal Sentiment Tracker focused on junk food giant Hostess filing for Chapter 11 bankruptcy. I must admit that I have NEVER eaten a Twinkie and do not consider them food. Ever the optimist, I thought that maybe America is turning a corner and we’re finally getting healthier – but the data, powered by NetBase, revealed that online consumers on Facebook and Twitter see things differently. While 25% of the conversations revolved around the health drawbacks to Twinkies and Ho Hos, 33% of social media users felt sad and nostalgic about the cream-filled treats going under. See what some of your online constituents (and the people restoring my faith) had to say about Twinkies and their health:

Wait a minute…. Childhood obesity at an all time high and the #Twinkie company is going out of business. Something doesn’t add up here.

#hostess is filing for bankruptcy one less enemy to fight hopefully in the battle for health.

Like most I have enjoyed a Fruit Pie at 3 a.m. post dive bar yet it is a very promising sign of US health that Hostess has gone bankrupt.

So are you stockpiling Twinkies? Let me know your thoughts on the latest company to file for Chapter 11!

 

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