‘Twas the night before switching our consumer and market intelligence tool,

Finally finding transparency for our data pool.

We were switching to NetBase Quid! The timing was right,

Our brand’s efforts deserved this top-notch insight!


“What made you choose NetBase Quid?” many curiously inquired.

We’re happy to share, with that ‘other’ tool retired.

Just know this is a tale other tools try to tell

But their results will not perform nearly as well . . .


Should we start with the features, that are state-of-the-art?

Or the regular platform updates that set them apart?

No, instead let’s dig into the technology itself,

With Next Gen AI algorithms that rival magic from an elf!


Combining machine and deep learning, expert systems too,

Extracting meaning from text-based data, and that’s far from all it can do!

But there are Old AI options inhabiting the analytics space,

Whereas this foundational tool sets a realistic pace.


NetBase Quid has been on an educational spree,

Teaching agencies and brands a thing or three,

About how consumer and market intelligence can offer oh so much more.

Than pretty, unconfirmed insights hidden behind a black box door.


At NetBase Quid LIVE North America and EMEA too,

Which were entirely virtual, as that’s what everyone must do!

With sessions from staff, agencies and brands,

Showcasing stunning success and where capabilities stand.


When customers use NetBase Quid they’re proud to admit it

And why wouldn’t they be, they can do so much with it!

NetBase always captures API changes ahead of the pack,

Transitioning customers to metrics they’re the first to track!


Interactive data visualizations, faster insights, no less!

They know NetBase Quid reveals sentiment that others just guess.

You’ll find context for insights, so important, you see!

Like catching a startled Santa coming down your chimney.


It’s just not enough to know folks mention your brand,

You need sentiment analysis to know where you stand.

Consumers webwide share all of their “feelz,”

And this is precisely what social listening reveals.


But unlike some tools that only “see” text

NetBase Quid analyzes pictures, so you know what’s coming next.

All the scenes and locations, and expressions of face,

It even spots partial logos – any time, any place!


And competitor analysis is another place they excel,

Capturing emerging trends first is done exceptionally well!

You can learn from competitors’ customer care,

Their campaigns, trending terms and what their audiences share.


Let’s not forget the tech scouting insight,

Combined with innovation mapping, bringing key intel to light.

The patent and company datasets put it all in one place,

Bringing a smile to even the most stoic CEO’s face.


And if something goes wrong, and sentiment spirals,

NetBase Quid sends you alerts before things go viral.

With their industry-leading crisis monitoring tools

They keep brands from failing and looking like fools.


In fact, social insight informs the entire enterprise,

When data sources are robust and not inflated with lies.

Marketing, CX and product ideas – it’s all there,

Sales and innovation – and customer care!


And then influencer marketing is something brand’s need,

Along with Key Opinion Leaders that your consumers heed.

There are not ‘general’ influencers, but the relevant kind,

Who are able to access the target consumers’ mind.


This intel, easy to explore via dashboards and reports

Helps us smash every silo and win over reluctant cohorts.

With NetBase News and Quid Social extracting key insight fast,

Our lead over competitors is destined last.


Their customer service is unparalleled too

With NetBase Quid tutorials that make it easy for you!

The data is clear – “Amazing!” you’ll say,

And it integrates with tools you rely on each day.


We really can’t wait, what a well-informed choice

To switch to the tool that helps grow share of voice!

Maybe Santa will bring you NetBase Quid too,

All the “nice list” brands get it, hopefully that includes you!


‘Tis the season to switch to the most powerful consumer and market intelligence tool on the block. – Santa

Reach out and we’ll show you why!

How to Discover Market Opportunities and Validate Consumer Demand

NetBase Product Line

Premier social media analytics platform

Tailored platform for growing businesses

Expand your social platform with LexisNexis news media

The power of social analytics for your entire team

Customer experience analytics platform

Out-of-the-box integration with other data sources

Actionable data to drive your business decisions

AI, Image Analytics, Reporting Tools & more

Product configurations to meet all needs

Quid Product Line

Media analytics and market intelligence platform

Enrich your media analytics with social data

Media coverage for historical & real-time monitoring

AI algorithms, NLP, data sources, and visualization

Tailored, configurable solutions