In this day and age of social media and things ‘going viral’, I’m always surprised when an individual or a company does or says something deliberately controversial. So, I was both surprised and disheartened to see the clearly incendiary remarks about his target audience from Mark Jeffries, CEO of the teenage-focused retail chain Abercrombie & Fitch. It will definitely be interesting to see what happens with A&F as time goes on – but I thought that it was time to turn to social media and see what they had to say. So, without further ado: I give you the NetBase Trend Tracker, a weekly installment where we look at what Facebook and Twitter have to say on hot-button issues.

Not surprisingly, 95% of social media users were offended by Jeffries’ words, while 3% had no issue and 2% cracked jokes.  What do you think? No big deal or do you take serious issue with it? Let me know in the comments! And as new topics trend, feel free to reach out to us on Twitter or Facebook and tell us what you’d like to see on our Trend Tracker!

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