“What’s love got to do, got to do with it?” Tina Turner’s iconic song still gets airplay, and that might tell you a little something about how fans feel about Ms. Tina. But the answer to the question for our purposes is this: EVERYTHING.
Love is the end-all, be-all when it comes to consumers sharing about your brand on social, and to prove that point NetBase has compiled the Top 100 Brand Lovelist 2015. Is your brand on this list? You hope so.
First, how did NetBase determine which top 100 brands are most loved by their customers? Thanks to its patented technology, NetBase:
- Analyzed a full year’s worth of data (from February 14, 2014 to February 15, 2015)
- Used advanced natural language processing techniques to analyze words associated with love – like “adore,” “crave,” and “favorite” to name a few
- Found 23.7 million mentions of love across 84 countries
Out of this data, NetBase found the 100 brands that consumers love with a fiery passion, and is sharing the list with you so that if you’re NOT on it, you can start thinking about why – and how to get there.
But know that it’s NetBase’s passion to use advanced social technology to quantify consumer emotions, so that every action you take is based on an insight you couldn’t have gotten elsewhere. And while trying to capture consumers’ love for your brand might seem like “measuring the immeasurable,” it’s actually what NetBase does best.
And trust me, if you’re only counting mentions, or looking at keywords without context (counting a sarcastic mention of “love” as positive is misleading), you’re making decisions based on inaccurate information, which is dangerous.
So download the Top 100 Brand Lovelist 2015, and then ask how you can get your brand the consumer love it deserves. You don’t need another hero. Just NetBase.
