Enhancing Time to Insight & TikTok Campaign Planning

We’re always pushing the envelope with regular product updates that help our customers stay ahead of competitors in every way. Case in point, our latest updates that enhance time to insight and inform TikTok campaign planning!

Quick Views Speed Up Time to Insight

Offering pre-defined network views, our new “Quick Views” help brands quickly answer mission-critical questions. These views are easily accessible, requiring a single click to capture immediate intel around:

  • What are people talking about? Use the Network Map, Outlier Clusters, Top Clusters by Volume, and Top Clusters by Engagement views to discover which topics your most relevant audiences are discussing.
  • What is trending? Use the Timeline by Volume and Timeline by Engagement views to discover current and emerging trends.
  • How are people talking? Use the Cluster Sentiment and Cluster Sentiment by Traction views to analyze positive and negative sentiment in conversations.
  • Who is talking? Use the Gender Breakdown, Top Organizations, Top Interests, and Top Sources views to analyze the demographics around each conversation.

These Quick Views automatically display in Quid Social when you generate a new network, or when you open an existing network that does not contain any saved views. They’re great for crating saved views for later use in your analysis or when compiling views for a presentation.

They not only shorten your time to insight, but also help answer mission critical business questions!

Another update we have are advances to our TikTok capabilities. TikTok insight provides access to posts from thousands of brand and influencer channels, a variety of industry #hashtag-matched posts, and top trending posts––and our certified TikTok Topic is key to accessing it all.

Capturing TikTok Data in our Certified Topic

This new certified topic provides access to publicly available historical and ongoing TikTok data. It’s populated with brands, influencers, and popular industry #hashtags, and includes post metadata like author name, follower count, and music tags, providing access to the many thousands of wildly popular, and highly engaging posts that live on TikTok.

More specifically, NetBase Quid® provides author-specific post metadata, such as the author’s handle, name, bio, avatar, profile URL, and follower count, in addition to post metadata like the TikTok URL, post text that mentions supported #hashtags, and music tags including the track title and artist. This metadata is useful for identifying influencers, trending post music, or authors with positive sentiment toward your brand.

And when it comes to analysis, we have you covered there as well.

Analyzing TikTok Data & Presenting via Dashboards

In addition to the TikTok Certified topic, we have new dashboards and themes to help you analyze and present TikTok data. They provide a simple way to gain an in-depth understanding of trending topical and audience TikTok content.

TikTok Dashboards

Beauty and Skincare Dashboard: This dashboard focuses on the beauty and skincare categories. You can replace the default General Conversation theme with an industry sub-category to deepen your analysis.

Food and Recipe Trends Dashboard: This dashboard enables you to easily explore trending food and recipe conversations over the last 30 days

QSR (quick-service restaurants) and Fast-Food Dashboard: This dashboard contains an analysis of the top QSR and fast-food global brands. You can replace the default General Conversation theme with a specific language, campaign, or custom search terms to deepen your analysis.

Influence Identification Dashboard: This dashboard focuses on identifying key influences for your brand or industry. You can replace the default General Conversation theme with other industry-specific themes to discover new influencers based on follower count or popular posts.

TikTok Themes

These themes provide a convenient way to overlay a set of relevant filters onto your TikTok analysis, segmenting conversations for a deeper, more customized analysis.

  • Video Duration Theme: This theme enables you to sort posts by duration, giving you the ability to cross-referencing audience groups and follower count across authors.
  • Original Sound Theme: Use this theme to discover trending original sounds across multiple languages.
  • Official TikTok Account Theme: Use this theme to filter your analysis to official TikTok accounts only. 

Combine the speed to insight with TikTok capabilities and your brand just might be unstoppable! Be sure to schedule a demo to see these next level features in action.

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