How Did This Trend Start?
NASA’s image of the day on March 2, 2020 was one of the first rays of positivity, when it presented a satellite image comparison of the skies over China. As a result of the economic slowdown that resulted from the spread of the virus, pollution levels dropped an unprecedented amount over the course of just a month and didn’t rebound like it traditionally does after the Lunar New Year celebrations.
40% of Articles Centered Around COVID-19 and The Environment Were About Pollution Decline
There Was a Significant Uptick in Articles Regarding the Impact of COVID-19 on The Environment in The Past Month
Coverage of The Himalayas Being Visible for the First Time in 30 Years Gained The Most Social Engagement in The Analysis
Data Visualization of Articles Covering The Environmental Impact of COVID-19
Who Were the Key Opinion Leaders in These Positive Conversations?
When looking at who the most prominent figures were in the stories centered around pollution declining, it was NASA Air Quality Researcher Fei Liu who received the most mentions, primarily due to the coverage of pollution declining in China. It’s also worth noting that Stanford Associate Professor, Marshall Burke and Centre for Research on Energy and Clean Air Lead Analyst, Lauri Myllyvirta had the most diversity in topics, with both being mentioned in stories focused on air pollution plummeting in the US and satellite imagery from the European Space Agency satellite.
Key Opinion Leaders in Our Analysis of Articles Covering The Environmental Impact of COVID-19
Harbhajan Singh Helped Drive Social Engagement in Articles About The Himalayas Being Visible at Ground Level for The First Time in 30 Years
As narratives around the Coronavirus evolve, so will the stories around the virus’ impact on the environment. Similarly, key topics and narratives impacting your brand are evolving every day, and you’ll need to stay on top of them to ensure that your company is presented in a positive light. Ensure that you’re not caught off guard by requesting a personalized demo of Quid today.