Lead Gen Technique: Create Infographics

This is one technique among a series I’m covering on conversation mining for lead generation. This application of conversation mining is quite different from the other techniques.  It’s based on the premise that if you create interesting content, the leads will...

Lead Gen Technique: Lead Enrichment

This is one technique among a series I’m covering on conversation mining for lead generation. Once you’ve got a lead you can use this next technique to build a profile based on what they talk about in social media.  It could be a lead you’ve gotten from one of...

Lead Gen Technique: Conference Mining

This is one technique among a series I’m covering on conversation mining for lead generation. The debate raging out there today is whether or not social media is an effective lead gen source for B2B, and for good reason.  How many mining industry executives, for...

Lead Gen Technique: Target by Unmet Need

This is one technique among a series I’m covering on conversation mining for lead generation. Here is another way to find leads who desire the benefit your product or services offers.  Think about the benefit in terms of the problem it addresses.  A gluten-free...

Lead Gen Technique: Target by Activity

This is one technique among a series I’m covering on conversation mining for lead generation. For this next technique consider what activities your products are associated with.  Then set up a topic about that activity and build a dashboard which reveals people...

Lead Gen Technique: Target by Benefit Sought

This is one technique among a series I’m covering on conversation mining for lead generation. Most products and services owe their success to the fact that they provide some kind of benefit.  It could be a functional benefit or an emotional one.  Either way, if...

Lead Gen Technique: Locate Comparison Shoppers

This is one technique among a series I’m covering on conversation mining for lead generation. People who are shopping have a particular way of speaking.  These are potentially the best leads because they not only have a need but also show a desire to buy.  To...
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