Can Social Rescue “Declining Business Dynamism”?

Fewer entrepreneurs are starting fewer new businesses. Can social ride to the rescue? The graphic above is from a new report by the Brookings Institution, “Declining Business Dynamism in the United States: A Look at States and Metros.” It charts the entry and exit...

Social Listening and Big Brother: A Consumer Study

Working for NetBase, a social intelligence company that helps the largest brands and agencies in the world understand what consumers are saying about them, I started wondering about Big Brother: Do consumers know we’re listening, and do they care? To answer that, we...

Lead Gen Technique: Give ’em What They Want

This is one technique among a series I’m covering on conversation mining for lead generation. Set up a topic in NetBase on your brand and then filter the posts down to just those that express “want” or “need” behavior for your brand.  Turn on the firehose, sort...

Philz Coffee Netnography

The positioning for Philz Coffee is all about hand-made, gourmet, and custom. The Philz site says, “If you are serious about coffee, we recommend you immediately fly down to Philz Coffee and try a cup of one of the 20 handmade coffees that are on the menu or get some...
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