The Sound and Fury of Social Analytics

The Sound and Fury of Social Analytics

If 2015 is the year of Big Data, then 2016 will be the year of exceptional insight – the year when companies finally learn how to derive real business value from this sea of big data. We can hope so, at least, because many companies certainly aren’t hitting this mark....

3 Ways Social Data Should Replace Focus Groups

Focus groups. Known for their presumed ability to provide real consumer insight into pain points and desired product features, focus groups have been the go-to go-to-market experimental methodology for decades. But there are many problems with focus groups. They kill...
NetBase Product Line

Premier social media analytics platform

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Media analytics and market intelligence platform

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AI algorithms, NLP, data sources, and visualization

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