Target Gets Serious About Social Data

When your business or your brand is in trouble, getting to the heart of the matter is paramount. And how do you get to learn ‘why’ something is going on? You look for deep customer insights, of course – to help explain events, trends and dynamics. This is easily done...
12 Things to Consider for a Social Analytics Platform

12 Things to Consider for a Social Analytics Platform

Time to Leave The Social Analytics Platform Dating Game And Put a Ring On It… Commitment is never easy. Whether it’s an amazing guy/gal you’ve been dating, a job opportunity, or your stylist – sometimes you want to leave your options open. But what happens...
Introducing the Data You Can SEE Suite

Introducing the Data You Can SEE Suite

Our NetBase LIVE Pulse™ dashboard has always offered the opportunity to monitor brand, campaign, category and competitor performance in real-time while tracking emerging trend information that can alert brands to a crisis brewing; but now, we’ve added two new...

3 Ways Social Data Should Replace Focus Groups

Focus groups. Known for their presumed ability to provide real consumer insight into pain points and desired product features, focus groups have been the go-to go-to-market experimental methodology for decades. But there are many problems with focus groups. They kill...
NetBase Product Line

Premier social media analytics platform

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Expand your social platform with LexisNexis news media

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AI, Image Analytics, Reporting Tools & more

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Media analytics and market intelligence platform

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