Netnography: What It Is and How to Use It

Netnography: What It Is and How to Use It

Consumers are complex. And segmenting them by simple demographics doesn’t tell the whole story. People gather online according to their interests, and the subcultures they create are intricate and transcend traditional demographic boundaries. That’s where netnography...
NetBase Product Line

Premier social media analytics platform

Tailored platform for growing businesses

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Customer experience analytics platform

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Media analytics and market intelligence platform

Enrich your media analytics with social data

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