How to Head Off Social Slip-ups Using Visual Analytics

Why are so many brands still getting it wrong and making avoidable social slip-ups? Major brands like the Washington Redskins, Victoria’s Secret, and SeaWorld  – to name a few –have ended up in the spotlight for the wrong reason by ignoring (or missing) a big piece of...
Brand Passion and Banking

Brand Passion and Banking

Banking. Passion. While these two terms seem unlikely bedfellows, if you view them together within a social media context they go hand in hand – because social media analysis is tantamount to useless without accounting for consumer emotion. Here’s why measuring...
Social Chat Apps – Not Just For Kids Anymore

Social Chat Apps – Not Just For Kids Anymore

Is there value, from a brand perspective, in pursuing social chat apps? If one looks at the sheer volume of mentions many get on Twitter, the answer is a resounding YES . . . or is it? Mentions don’t necessarily mean a social chat app is loved – or even liked:  But...
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