Brand Passion Index: Levi’s Brings the Buzz

This summer has flown by…I can’t believe that I’m already getting bombarded by back-to-school promotions everywhere I turn. This time of year, we are all ambushed with “what to buy” but for many of us the go-to staple, is the classic pair of jeans. As I look for some...

Brand Passion Index: Gatorade Generates the Buzz

We don’t drink soda at my house – we’re a water and orange juice family. However, when it’s this hot (95 degrees last weekend!), I bend the rules a bit for my active kids who can’t get enough biking, swimming and playing in the dirt. And what better to replenish all...
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