16 Top Social Media Tools for 2022
Sergio Oliveri |
 10/20/22 |
14 min read


Even if you already know what kind of new media tools you need to look for and why, validating your findings is wise. This list will help! So, which social media tools make sense for your brand?

There are always shifting trends and technological advances happening, and our updated social media tools list captures them. They showcase corresponding social analytics that offer the most powerful insight options available!

So, let’s get to it! Here’s our list of tools to help you navigate at light speed

  1. NetBase Quid
  2. Rival IQ
  3. Awario
  4. Photoshop
  5. Canva
  6. Creatopy
  7. Unsplashh
  8. MavSocial
  9. Feedly
  10. Tap Clicks
  11. Hyperlapse
  12. Animakr
  13. Mondaye
  14. Post Planner
  15. AdEspresso
  16. Google Adsense

But first, we have a quick refresher on everything you need to look for in a social analytics tool, along with a super important section detailing how the right social media management capabilities can make or break a brand’s efforts.


Social consumers are constantly evolving. They know they have choices, and they know they’re in charge. Brands that don’t connect at a human, personal level may never break through the noise.

And brands that succeed on authenticity, but fail to respond when things go wrong, risk not only losing customers, but seeing those customers shame them publicly – sometimes with disastrous results.

The good news is, consumers share, share, share on social – and if brands only listen, they have access to everything they need to soar in every area of brand operations. Here are a few ways social analytics data empowers your brand:


Consumers trust other consumers more than they trust you, so influencers with a passion for your brand are very valuable. Social listening helps you find them. Not only that, it helps you separate genuine influencers from inflaters. They’re hard to spot with the naked eye.

And even with genuine influencers, understanding the extent of their niche influence is crucial as well.

Imagine your product campaign is gearing up in France and you’re wanting to reach a sustainability-minded crowd. You online search would reveal fashion influencers resonating with your target for having a natural, filter-free approach. Perfect!

Or maybe your focus in more on opulence and extravagance, with a largely German clientele. In that case, surfacing influencers like Leonie Hanne would prove valuable!


Whatever topics have audiences chattering obsessively about online – you have the option to weigh in. And you’ll be able to spot the difference between a fad and a trend so you don’t spend too much time and energy pouring into something that has little staying power. Beyond that, social insights reveal industry and category trends worth embracing – the kind that inspire new products to meet unmet need and/or changes in how you do business. If you want to be a category leader, you need to get great at spotting trends before they hit mainstream. It’s no longer just about marketing.


What does your audience want to see, and where are they looking? Social data tells you, so you can provide the right content, on the right channels, at the right time. Because it’s not just about what gets the most likes, far from it. It’s about what is providing true lift in brand awareness – and why. Social listening can tell you that.


Competitive intelligence alone is really worth the price of admission, and it’s one reason social listening tools are a must. Everything your shared audience thinks and feels is available to you – and you better believe your competitors are taking advantage of it. Wouldn’t you like to know where your competitors are falling short so you can pick up customers they’re leaving in a lurch? Sure, you would.

And you can bet they’re gathering insight around your brand’s missteps as well. Social analytics helps you understand what is and isn’t working around your own efforts and the same intel is available about your competitors. So, get on that!


There’s no margin for error in the current competitive climate, so avoiding a brand crisis is critical. After all, it only takes one post to start the viral snowball rolling down the hill. And once it really gets rolling, getting ahead of it can be impossible. Social monitoring alerts you to potential problems well before you’d know otherwise, so you can nip them in the bud before they go viral. And you can also capture competitor crises and swoop in, as appropriate. Brands are increasingly taking advantage of competitor crisis alerts as well.

There’s really no limit to the use cases social listening supports – especially when you have the right tools. So, what is the best social media marketing tool? Your selection criteria matter. A lot. Let’s check those out.


The social media marketing and management tools you use will either enhance or limit your brand’s capabilities. There are endless social media tools for businesses to choose from and each sub-category serves a different need. But, in combination, you’ll want options that cover the following:

  • Basic to sophisticated social sharing capabilities
  • Advanced advertising understanding
  • Tracking media mentions
  • Creating influencer marketing collaborations
  • Curating and managing content
  • Managing employee advocates’ online activity
  • Creating benchmarks for all brand-related activity web-wide
  • Understanding and communicating ROI

And then there are tools that defy neat categorization. They offer a variety of key social media management insights that are essential to capturing behind the scenes intel around a variety of scenarios. It’s where we find tools that make your life easier, versus those that make it nonsensically harder. So, two points to keep in mind when making that very important determination include:

Does the social media tool offer easy integration with other tools? If you’re searching for one solution that meets every social media management need, you’ll be left with zero options. Top performers in different categories will offer ways to integrate data into its tool or ways to export data from it.

Does it offer bells and whistles that are more of a distraction than informative? Lots of tools add on easy options (for them) that don’t really do much for you. And unless you have this top of mind as you explore your options, you’ll be left with sound and fury (from your CFO) signifying nothing. Well, except your reduced marketing budget and potentially your job . . . but we digress.

With all of that in mind, here are Top Social Media Tools to really dig in to this year – and we’ll start with the most important category for any brand’s efforts and work our way through the rest!


1. NetBase Quid

There’s so much noise online that brands find it increasingly challenging to quickly and accurately distinguish between critical and non-essential business issues. Next generation consumer and market intelligence makes short work of this dilemma, offering a combo approach that’s reveals the diamond in the rough.

When capturing online insight, a complete picture is key. NetBase Quid® captures the most complete picture for brands, with an insight combo that businesses will be hard pressed to find elsewhere. Our source list includes, but is not limited to:

  • Social media
  • Business profiles
  • Forums
  • Blogs
  • News articles
  • Patent applications
  • Consumer reviews
  • Voice of customer
  • Product reviews
  • Bring your own data

That last bit is important, as NetBase Quid® is able to integrate businesses’ CRM, survey and really all kinds of structured and unstructured data they have on hand an apply our powerful next generation AI to analyzing it as part of a big picture output.

And those big picture outputs are not only visually stunning, but exceptionally informative.


Providing actionable intel that leaders need to make strategic business decisions in-the-moment. These critical business needs that include:

Already the leader in transparent and accurate intel, the social analytics provider helps brands breathe easier with contextualized insight found via social listening, social monitoring, image analysis, competitive analysis, influencer identification, crisis response and tons more.

netbase quid 2

Understanding the voice of the customer to create an unparalleled customer experience, and guarding brand health with real-time visual reporting and alerts, combined with a commitment to innovating as the industry changes, keeps this tool at the top of industry-leading brands “must have” list. Rounding out this comprehensive solution with stellar customer service makes it a no brainer to take for a test drive ahead of finalizing 2021 social media management budgets!

Important tip! There’s only one vendor that offers next generation AI-powered social analytics. Other tools inhabiting the same space run on “old AI.” The distinction is so important to a brand’s accuracy.

Pricing: Reach out for a personalized quote.


Putting the “networking” back in social networking, these tools help brands create, monitor and enhance targeted conversations on social media channels, and sometimes beyond. They’re not only great for helping you get the word out, but to help activate sponsors as well as customers.

2. Rival IQ


There’s a lot that Rival IQ offers, including insights on Facebook and Instagram ads, combined with Google analytics. It also tracks whether competitors have had success with boosted posts and alerts you to every move your competitor makes. Additionally, you can view popular phrases and topics that are driving social media engagement in your industry, keeping you in line with trending conversations, maintaining relevancy with your audience.

You’ll get performance data on Instagram Stories, follower adds and removals, LinkedIn post insights, and more. The insight is super valuable, and it provides context to understand the direction your brand needs to take.

Pricing: Reach out for a personalized quote.

3. Awario


Brands are being mentioned all the time online, and it’s critical to have the best monitoring and listening practices to capture all the murmurs. Mentions are in text form and even images, as we explored above, but companies are also being talked about on video – one site being Vimeo.

Vimeo is the platform where you can upload high-quality videos and show them to your audience without any ads. So, for those consumers who would like less ads, this top competitor of YouTube is a win. And this means you should be monitoring it to see how your brand is perceived.

Awario finds every mention of your keywords on Vimeo and uploads them in your Mentions Feed. These mentions are pulled from videos’ titles, descriptions, comments, and community posts on the platform. Next, you can engage with these mentions and analyze them. This includes understanding sentiment, uncovering demographics, and analyzing mention volume.

Pricing: From $24 to $249 per month, when billed annually


4. Photoshop


This program powers creativity and gets a brand noticed with their many tools for photo editing and compositing to digital painting, animation, and graphic design.

You can make the real surreal and the imagined lifelike – something in demand with the growth of TikTok and Instagram’s Reels.

And it allows you to think big – it’s not just for photo touch ups but also for business card designs, posters, packaging, websites, banners . . . the list goes on.

Photoshop’s stylus comes as close to feeling like the real thing when using it as a paint brush or creating multiple layers or masks. And it allows you to start on an iPad and finish on the desktop later – making it versatile and appealing for those on the go.

Pricing: Free trial to $20.99 per month

5. Canva


Canva is a good tool for those wanting to maximize their visibility and stand out at the fraction of the cost. This photo and design editing tool has a freemium version and a monthly paid option. Both provide picture templates and access to photo elements, as well as storage.

The difference comes in amount. With the paid option, you receive a much wider use of the program with 3,000 fonts or the option to upload your own, as well as larger storage space, the ability to remove backgrounds from photos and the use of its logo maker. This tool is limited, however. But if all you need is something simple, then it’s a good option.

Pricing: Free trial, then Canva Pro is $119.99 when paid annually or $12.99 paid monthly


Managing post schedules and the overarching content brands publish on social media can get complicated. Having tools that help you stay organized is important – and a bit of analytics to flesh out the narrative are helpful as well!

6. Creatopy


Scale up your ad design efforts using Creatopy. Use it to customize your own look and feel while adding in those eye-catching details that will draw in a crowd.

With industry-specific templates, you can customize motion, uncover creative elements, use HTML5 animation, and everything else you can think of. Or start with a blank canvas and create your own brand defining ad using the intel from your social analytics tool.

And because it has workflow control, you can assign and track your team’s efforts, keeping everyone of the same mind.

Pricing: Starts at $17 per month, billed yearly and need to call for enterprise pricing

7. Unsplash


If you’re looking for fantastic graphics and images to use to help create ads for Facebook, Instagram or any social media channel, then Unsplash may just be what the ‘ads doctor’ ordered!

They have images for all kinds of endeavors, whether you need marketing images specifically, or something more geared towards TikTok, or even email images. To find just the right graphic, you can search by keyword and then narrow your results by orientation and color. Then simply download your image to use as you see fit.

This tool is a wonderful and quick way to grab images in a pinch.

Pricing: Free


Managing post schedules and the overarching content brands publish on social media can get complicated. Having tools that help you stay organized is important – and a bit of analytics to flesh out the narrative are helpful as well!

8. MavSocial

Streamlining social media management

Streamlining social media management makes brands happy and MavSocial customers are apparently the happiest!

MavSocial’s strength lies in streamlining the content curation, publishing, and analytics process. There are stock image libraries and editing tools so you can create eye-catching graphics, and you can monitor content performance, track keywords to identify trends, and reply to all social feeds from a singular inbox. Sentiment appears to be lacking – which is a big oversight.

Pricing: Starting at $69 per month, billed annually up through enterprise pricing, starting at $499

9. Feedly

Curating content with Feedly

Feedly is “where readers become leaders” by curating expert content that helps them establish a presence online as a thought leader.

Brands can organize content into folders and save things to read later, or share it on Facebook, Twitter, LinkedIn, Pinterest, email, and more. They can also schedule posts with Hootsuite or Buffer.

Pricing: $6 per month, billed annually; call for enterprise pricing

Social Media Channel Tools

10. Tap Clicks


When Facebook announced they were doing away with their analytics, everyone started scouring to find an alternative. Tap Clicks offers detailed insights into your Facebbok efforts, as well as surfaces data on your audience.

This social media tool drills down to the granular level to slice and dice intel, revealing a very detailed view of your creative efforts or even your campaigns. Using clusters, it segments this data for easier digestion so you can make better decisions based on more detailed information.

So, though it’s not the Facebook analytics we all knew and loved, we’d argue it offers more, bringing you data you can really use to inform your company on any decision.

Pricing: Free trial and contact for pricing beyond that

Video Tools

11. Hyperlapse


This app from Instagram, allows the user to make smooth time-lapse videos. The draw is that the videos are automatically smoothed out so they have a cinematic feel. When this app is used in a creative way, it can boost a brand’s visibility and really adds a professional touch.

You can capture a sunrise or track the progress of a sketch or painting. One drawback is that once a speed is set for a video, it doesn’t allow you to change it later and there are minimal editing options.

Pricing: Free, part of Instagram

12. Animakr


Animation, watermarks, overlays and much more make this all-in-one tool a winner. It’s not just videos, as it offers design tools for GIFs and pictures alike.

Animakr is straight forward with many simple tools, such as one-click picture resizing and drag and drop options. They have oodles of templates that are integrated with Getti and Giphy to be used in your next video project, GIF or image.

They are also home to loads of royalty-free music and sounds to incorporate into your next ad or social media post. Your videos can be subtitled or you can add voices to your animated people you create.

It’s fun to play around with and the options seem endless here.

Pricing: From $10 – $49 per month, billed annually


Following the social media content tools, we have workflow management tools. These beauties help brands manage multiple workflows around not only content, but also lead generation, customer advocacy and ROI. It’s a mish-mash of potential, particularly when partnered with the right next generation AI-powered social analytics tool!

13. Monday


This is a total management package, from budgets to campaign ads and sales to team projects, this amazing tool offers big rewards. And it can be integrated with many other existing tools including Facebook, Calendars, Dropbox and loads more! There are many customizable templates and visual tools to help you better plan and organize your next big moves as a company. And its use cases are variable such as working from home, IT and software development to name a few.

And the Monday app can be used to build your own apps using their framework – just another way this tool covers all its bases. They also include code free automations, reducing your chances for human error when managing workflow. For teams, it’s a great addition as you’re able to visually see each member and their workload, so you know who is able to take on more work and who isn’t.

There’s not a lot that this app doesn’t do – definitely worth the time.

Pricing: Free for up to two seats and call when you reach enterprise pricing

14. Post Planner

post planner

This site allows you to add your social media platforms as well as RSS blogs to manage and plan your posting days and times. A stand-out feature is how it searches for relevant subjects and content specific to your brand, taking out the stress of trying to constantly come up with new ideas each day.

And if that wasn’t helpful enough, it’s predictive. Each post is analyzed before publishing to predict popularity – so brands have a head start in publishing pertinent content each and every time.

Another aspect of this tool is being able to see all your social media posts in one feed with the ability to organize them into collections. And of course, its low cost making the investment less risky.

Pricing: From $6 – $349 per month when billed annually


These tools are pretty straightforwardly descriptive – they help you plan and measure the impact of your paid advertising efforts. They also do a variety of other things, but advertising management is super important in itself, so we’re highlighted that part here.

15. AdEspresso

AdEspresso for social media management

Brands can create, analyze and edit campaigns in Facebook, Instagram, and Google AdWords using AdEspresso by Hootsuite. Their SMB option offers AdEspresso University, to help you improve your advertising skills and social media management skills, while their agency option allows integration with clients for easy approval of campaigns.

Brands can create experiments to test ad options in minutes, or auto-optimize, or auto-boost campaigns for best performance.

Pricing: From $49 – $259 per month, when billed annually

16. Google Adsense

google adsense

This is a free advertising program run by Google. It’s best described as clickable advertisement. When you go to a website and see an ad for Hootsuite, this could be Google Adsense. It allows websites, blogs and even forums to show adds via text, image, video, or interactive media on their website, with the idea that people will click on them.

Google is in charge of matching ads to websites, and they are content appropriate to what you’re publishing. With every click your site’s ads get, you get paid a percentage of what the advertisers paid to have their ad shown.

It’s free and easy to set up, so why not take advantage and see what it can offer you?

Pricing: Free

Social Media Tools Promote Brand Growth

Choosing social analytics tools can feel daunting – especially for smaller brands, or those just getting started with social analytics. For those using fewer platforms, or with smaller budgets, built-in analytics like Facebook Audience InsightsInstagram InsightsTwitter MomentsPinterest Discover, and YouTube Trending you can uncover some basics to help you engage your audience effectively for free.

But ultimately, social listening tools are an investment worth making.

You may start with a less expensive tool that excels in one or two areas, as many of the above do. Or you may choose a provider like NetBase to cover all the bases social media listening requires.

At a certain point, a more streamlined and powerful platform will earn its price-tag quickly.

We’re ready to help you when that day comes. In the meantime, start “listening” and see where better insights take your brand. It’s bound to be someplace amazing.

Ready to embrace all that social listening can do for your brand? Reach out and we’ll show you how our tools do the job.

French translation:
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