Even if you already know what kind of new media tools you need to look for and why, validating your findings is wise. And there are a good number of top social media tools to have on your radar as we head into 2021. So, we have an updated list that captures shifting trends, technology advances, and the corresponding social analytics and social media management tools that have become increasingly more powerful.
So, let’s get to it! Here’s the social media marketing and management tools’ table of contents for this post to help you navigate at light speed!
- NEXT GEN AI-POWERED CONSUMER AND MARKET INTELLIGENCE TOOL
- SOCIAL NETWORKING TOOLS
- DESIGN TOOLS FOR SOCIAL MEDIA
- SOCIAL MEDIA CONTENT TOOLS
- SOCIAL MEDIA CHANNEL TOOLS
- VIDEO TOOLS
- WORKFLOW MANAGEMENT TOOLS
- ADVERTISEMENT MANAGEMENT TOOLS
But first, we have a quick refresher on everything you need to look for in a social analytics tool, along with a super important section detailing how the right social media management capabilities can make or break a brand’s efforts.
SOCIAL ANALYTICS TOOLS ARE EVOLVING ALONG WITH CONSUMERS
Social consumers are constantly evolving. They know they have choices, and they know they’re in charge. Brands that don’t connect at a human, personal level may never break through the noise.
And brands that succeed on authenticity, but fail to respond when things go wrong, risk not only losing customers, but seeing those customers shame them publicly – sometimes with disastrous results.
The good news is, consumers share, share, share on social – and if brands only listen, they have access to everything they need to soar in every area of brand operations. Here are a few ways social analytics data empowers your brand:
Consumers trust other consumers more than they trust you, so influencers with a passion for your brand are very valuable. Social listening helps you find them. Not only that, it helps you separate genuine influencers from inflaters. They’re hard to spot with the naked eye.
Whatever topics have audiences chattering obsessively about online – you have the option to weigh in. Beyond that, social insights reveal industry and category trends worth embracing – the kind that inspire new products to meet unmet need and/or changes in how you do business. If you want to be a category leader, you need to get great at spotting trends before they hit mainstream. It’s no longer just about marketing.
CREATING ENGAGING CONTENT:
What does your audience want to see, and where are they looking? Social data tells you, so you can provide the right content, on the right channels, at the right time. Because it’s not just about what gets the most likes, far from it. It’s about what is providing true lift in brand awareness – and why. Social listening can tell you that.
KEEPING AN EYE ON COMPETITORS:
Competitive intelligence alone is really worth the price of admission, and it’s one reason social listening tools are a must. Everything your shared audience thinks and feels is available to you – and you better believe your competitors are taking advantage of it. Wouldn’t you like to know where your competitors are falling short so you can pick up customers they’re leaving in a lurch? Sure, you would.
And you can bet they’re gathering insight around your brand’s missteps as well. Social analytics helps you understand what is and isn’t working around your own efforts and the same intel is available about your competitors. So, get on that!
GUARDING YOUR REPUTATION:
There’s no margin for error in the current competitive climate, so avoiding a brand crisis is critical. After all, it only takes one post to start the viral snowball rolling down the hill. And once it really gets rolling, getting ahead of it can be impossible. Social monitoring alerts you to potential problems well before you’d know otherwise, so you can nip them in the bud before they go viral. And you can also capture competitor crises and swoop in, as appropriate. Brands are increasingly taking advantage of competitor crisis alerts as well.
There’s really no limit to the use cases social listening supports – especially when you have the right tools. So, what is the best social media marketing tool? Your selection criteria matter. A lot. Let’s check those out.
SELECTING THE BEST SOCIAL MEDIA MARKETING & MANAGEMENT TOOL
The social media marketing and management tools you use will either enhance or limit your brand’s capabilities. There are endless social media tools for businesses to choose from and each sub-category serves a different need. But, in combination, you’ll want options that cover the following:
- Basic to sophisticated social sharing capabilities
- Advanced advertising understanding
- Tracking media mentions
- Creating influencer marketing collaborations
- Curating and managing content
- Managing employee advocates’ online activity
- Creating benchmarks for all brand-related activity web-wide
- Understanding and communicating ROI
And then there are tools that defy neat categorization. They offer a variety of key social media management insights that are essential to capturing behind the scenes intel around a variety of scenarios. It’s where we find tools that make your life easier, versus those that make it nonsensically harder. So, two points to keep in mind when making that very important determination include:
Does the tool offer easy integration with other tools? If you’re searching for one solution that meets every social media management need, you’ll be left with zero options. Top performers in different categories will offer ways to integrate data into its tool or ways to export data from it.
Does it offer bells and whistles that are more of a distraction than informative? Lots of tools add on easy options (for them) that don’t really do much for you. And unless you have this top of mind as you explore your options, you’ll be left with sound and fury (from your CFO) signifying nothing. Well, except your reduced marketing budget and potentially your job . . . but we digress.
With all of that in mind, here are Top Social Media Tools to really dig in to this year – and we’ll start with the most important category for any brand’s efforts and work our way through the rest!
NEXT GEN AI-POWERED SOCIAL MEDIA ANALYTICS TOOLS
1. Netbase Quid
There’s so much noise online that brands find it increasingly challenging to quickly and accurately distinguish between critical and non-essential business issues. Next generation consumer and market intelligence makes short work of this dilemma, offering a combo approach that’s reveals the diamond in the rough.
When capturing online insight, a complete picture is key. NetBase Quid captures the most complete picture for brands, with an insight combo that businesses will be hard pressed to find elsewhere. Our source list includes, but is not limited to:
- Social media
- Business profiles
- News articles
- Patent applications
- Consumer reviews
- Voice of customer
- Product reviews
- Bring your own data
That last bit is important, as NetBase Quid is able to integrate businesses’ CRM, survey and really all kinds of structured and unstructured data they have on hand an apply our powerful next generation AI to analyzing it as part of a big picture output.
And those big picture outputs are not only visually stunning, but exceptionally informative.
Providing actionable intel that leaders need to make strategic business decisions in-the-moment. These critical business needs that include:
- Brand health and perception
- Campaign strategy and execution
- Cultural and market trends
- Product innovation and research
- Competitive and market intelligence
- Key opinion leader identification and influencer marketing
- Strategic risk and M&A analysis
Already the leader in transparent and accurate intel, the social analytics provider helps brands breathe easier with contextualized insight found via social listening, social monitoring, image analysis, competitive analysis, influencer identification, crisis response and tons more.
Understanding the voice of the customer to create an unparalleled customer experience, and guarding brand health with real-time visual reporting and alerts, combined with a commitment to innovating as the industry changes, keeps this tool at the top of industry-leading brands “must have” list. Rounding out this comprehensive solution with stellar customer service makes it a no brainer to take for a test drive ahead of finalizing 2021 social media management budgets!
Important tip! There’s only one vendor that offers next generation AI-powered social analytics. Other tools inhabiting the same space run on “old AI.” The distinction is so important to a brand’s accuracy.
Important tip! There’s only one vendor that offers next generation AI-powered social analytics. Other tools inhabiting the same space run on “old AI.” The distinction is so important to a brand’s accuracy.
SOCIAL NETWORKING TOOLS
Putting the “networking” back in social networking, these tools help brands create, monitor and enhance targeted conversations on social media channels, and sometimes beyond. They’re not only great for helping you get the word out, but to help activate sponsors as well as customers.
Speaking to social consumers personally is a big piece of the puzzle, and audience segmentation is the best way to do that. Grouping consumers together by interests and appealing to them with individualized messaging is a crucial component of social media marketing. And a social media management tool that can help with that is huge.
Audiense focuses on identifying those interests and breaking them down so you can learn about the people who like your brand (or your competitors). It doesn’t really delve into the why, which makes it hard to act, but it’s a good first step. Be sure to pair it with a solid sentiment analysis tool to capture the big picture.
They also have Audiense Connect which is a Twitter management platform and available for an additional, nominal fee.
For indie creators and innovators, crowdfunding is a must – but it’s not just for unsigned bands and the like. High-profile projects like the Veronica Mars movie have been funded in just this way, so it makes sense there’s a solution for wrangling social influencers for this purpose.
CrowdBooster helps you reach your target audience on Instagram and Pinterest to grow your campaign and get the funding you need for your latest invention. It also helps with press releases and after your campaign is funded – it manages shipping! This is one social media management tool that provides a hassle free experience for a very specific niche need.
Want real followers on Instagram and struggling to make that happen? Kicksta helps Instagram brands and influencers attract more followers by targeting the followers of similar accounts, liking their posts, and assuming they’ll check you out and follow-back. It’s not the worst idea – especially for smaller brands without the budget for more comprehensive tools, or the time to do such work manually.
By automating the process, Kicksta builds your following more quickly, putting you on the radar of additional followers, and helping you increase sales, paid partnership opportunities, and more.
If Twitter is your primary – or only – channel, Narrow helps you understand and attract a relevant audience there. The app interacts on your behalf with Twitter users talking about subjects relevant to your target audience. It’s a solid social media management tool for brands focused on Twitter, that’s for sure. It uses keywords, hashtags, and locations to build a bigger following, and also lets you track performance of keywords to see what’s working.
If you have Snapchat and Instagram as your main ‘go to’ for marketing, you’ll appreciate Storyheap. Storytelling is everything – which is why Stories are so popular on Instagram and Snapchat. Storyheap is all about telling you how those Stories are doing. It tracks follower growth, how many opens, completed views, and screenshots you’ve gotten.
Not bad – if very, very specific. Many brands are not using Snapchat so the tool is very niche. Consider if it makes sense for your brand before diving in.
Yotpo does have sentiment analysis – something many of the tools here are missing – but it appears overly structured. It’s great to understand how consumers feels about your brand using the attributes you care most about – like size, price, service, etc. And you can see how your rank against competitors on those attributes, too.
But the best insights are often surprise discoveries you didn’t realize mattered – and those don’t seem to be available here.
DESIGN TOOLS FOR SOCIAL MEDIA
This program powers creativity and gets a brand noticed with their many tools for photo editing and compositing to digital painting, animation, and graphic design.
You can make the real surreal and the imagined lifelike – something in demand with the growth of TikTok and Instagram’s Reels.
And it allows you to think big – it’s not just for photo touch ups but also for business card designs, posters, packaging, websites, banners . . . the list goes on.
Photoshop’s stylus comes as close to feeling like the real thing when using it as a paint brush or creating multiple layers or masks. And it allows you to start on an iPad and finish on the desktop later – making it versatile and appealing for those on the go.
Uberflip helps you create personalized and compelling content for your consumers, shuffling them through the funnel of consumer experience more rapidly and successfully. It does this by seamlessly connecting all your consumer channels such as YouTube and Twitter with PDFs. And its AI helps build customer experiences with the right mix of content, learning as it goes. It also continues to evolve and dial in to get what your clients want to see and engage with.
It’s an appealing tool, saving companies time in the campaign process by allowing the user to schedule social media posts that reach multiple platforms at once, powering your campaign reach. It can also be integrated into B2B data providers for a fuller consumer picture.
Canva is a good tool for those wanting to maximize their visibility and stand out at the fraction of the cost. This photo and design editing tool has a freemium version and a monthly paid option. Both provide picture templates and access to photo elements, as well as storage.
The difference comes in amount. With the paid option, you receive a much wider use of the program with 3,000 fonts or the option to upload your own, as well as larger storage space, the ability to remove backgrounds from photos and the use of its logo maker. This tool is limited, however. But if all you need is something simple, then it’s a good option.
Ceros is creativity meets content meets consumer intel. It can be used across industry lines such as B2B, financial services, media and publishing and lots more. Ceros Social’s goal is to aid brands in creating immersive content to drive consumers to act and ultimately, to buy.
They are best used for their campaign destinations, linking multiple social platforms to cross-post and create vibrant messaging. It allows a brand to see their creation each step of the way before publishing.
What sets them apart are the consumer insights, which are invaluable. It supports brands in their quest to know their consumer, allowing them to act meaningfully, and bolstering both sales and brand loyalty.
SOCIAL MEDIA CONTENT TOOLS
Managing post schedules and the overarching content brands publish on social media can get complicated. Having tools that help you stay organized is important – and a bit of analytics to flesh out the narrative are helpful as well!
AgoraPulse lets you monitor social conversations on Facebook, Instagram and Twitter, and engage from a single inbox. Keep content organized and monitor competitors by tagging important content. You can also manage Facebook and Instagram ad comments – though you’ll want to be sure they have workarounds for the new Instagram API changes.
Brands can schedule, reschedule or queue their posts and images in bulk. It’s a pretty handy social media management tool to have, for sure.
Brands can “streamline their business workflow” with Everypost.
Visual and multimedia content is essential to standing out, so Everypost helps you curate and schedule content from sources like YouTube, Flickr and more to ensure your content is eye-catching. Easily customize content for differing social channels to keep cross-posting from being repetitive. And then use built-in analytics to understand number of fans/followers, post frequency and breakdown of post type.
It also shares analytics around best posting times, top posts, and how you rank against competitors. This is a great, basic social media marketing solution that comes with a host of extras that brands need!
Price: Free for two weeks and starts at $9.99/month
Community management is important – and for many brands that means Facebook Groups. Grytics is designed to help you manage multiple groups from one platform, compare insights and best practices, collaborate with team members, stay organized with their Tags System, and analyze and schedule content. If Facebook Groups are a big part of your social strategy, this is a useful app.
It’s in-depth content analytics with a side of social sharing.
Price: Starts at $99/month.
Streamlining social media management makes brands happy and MavSocial customers are apparently the happiest!
MavSocial’s strength lies in streamlining the content curation, publishing, and analytics process. There are stock image libraries and editing tools so you can create eye-catching graphics, and you can monitor content performance, track keywords to identify trends, and reply to all social feeds from a singular inbox. Sentiment appears to be lacking – which is a big oversight.
Price: Starts at $16/month
Feedly is “where readers become leaders” by curating expert content that helps them establish a presence online as a thought leader.
Brands can organize content into folders and save things to read later, or share it on Facebook, Twitter, LinkedIn, Pinterest, email, and more. They can also schedule posts with Hootsuite or Buffer.
Price: free or $7 per month for more advanced option
17. Sprout Social
One of the more comprehensive social media management solutions, Sprout Social aims to impact content quality, social customer service, and more with its analytics. Trend analysis, productivity measurement, and customized reporting are just some of the features on offer. The goal here is to “understand and reach your audience, engage your community and measure performance.” And it does what it says, without unnecessary extras.
They also make it easy for employees to amplify brand reach, which is a great asset.
Price: Starts at $99 per user/month.
If you want more followers on Twitter, set up your account with @users, @competitors, and hashtags – then Tweepi’s AI will get to work to find your targeted group of users.
The “most probably to engage” users are categorized, which is useful. You can reply, manage follows, likes, retweets, or unfollow inactive accounts as you go. Interacting with these highly relevant users is what helps you grow your audience according to Tweepi. At least, that’s the idea. You may want to try this tactic out on your own first before signing up though!
Buffer is an all-in-one for publishing, analytics, and engagement. One of the appealing features of this tool is its flexible approach to business. Want analytics only? They have you covered. But if you’d like a little extra to help boost and build your brand, you can mix and match.
And they have a free 14-day trial so there’s no commitment to take it for a spin. It allows you to easily plan and schedule your social campaigns. It gives you performance analytics that help brands “beat the algorithm” and engage quickly and efficiently on Instagram and other social media platforms. They have different levels of pricing according to the services/number of accounts you seek to service.
Buzzsumo is a tool that reveals which content works well with consumers, and which content falls flat. It identifies influencers to help boost your brand’s visibility and promote it in a more authentic way.
Its social analytics side tracks markets and trends to help a brand respond quickly and adjust their approach if needed. With their curated feeds, it allows you to focus on content that matters most to your business. A fun feature is a topic explorer which aids in discovering new content ideas based around a chosen keyword. There are multiple pricing tiers and a free 30-day trial.
This SEO software’s goal is to increase a company’s traffic, rankings and visibility in searches –putting the limelight on your business. They pride themselves on being simple to use and have a handy beginner guide, as well as a learning center.
This tool tracks your site and offers tips for better results. It also analyzes your traffic-driving keywords and suggests better keywords to target, and provides metrics to any site. Like many SEO businesses today, you can pick your plan and try it for free.
Forget having to link a website to sell from, Planoly provides a ‘sellit’ button transforming any social platform into a webstore. Geared toward the magical four – Facebook, Twitter, Instagram and Pinterest, a company can draft, plan, schedule, and publish content to multiple platforms at once. Once you’ve done that, you can analyze your data.
They have both web and mobile apps for flexibility. And with their StoriesEdit it’s like having campaign destination software in an Instagram-like package where they provide templates and stickers to design your post.
Loomly brings marketing teams together, keeping them up to date on what’s trending with a full set of social analytics. With its approval workflow, it makes sure all your team members are on the same page allowing communication between them. It also empowers your team by helping create ideas for posts as well as information on higher traffic times to publish for greater brand visibility.
Like many other Campaign destination software, you can link multiple accounts posting simultaneously according to your preferred schedule – it does this same action with Facebook and Instagram ads too.
This free app, previously called Latergram, helps brands target consumers on Instagram. It allows for preplanning posts up to a month, taking away the day-to-day doldrum of posting. They tell you what time is best for your unique company to make posts, ensuring you’re reaching the most people as possible.
A favorite feature of this app is that it does some of the post planning for you. If you’re out of fresh posting ideas, Later locates brand-appropriate content for you to add your personal touches to and voila! Posting perfection. And then you can track those posts to see which ones are driving traffic, and sales.
Social Media Channel Tools
And speak of the devil, here is one of the world’s most popular social media platforms, Instagram. What a lot of people aren’t aware of is the site’s social analytics for business. Instagram provides their users with traffic information according to days and whittled down to hours. It also offers the “best time to post” to max out a brand’s consumer reach.
You can grab insights on age and gender, as well as who your top interactions are with and where they’re from geographically. And with so many small businesses popping up, it’s a great place for a start-up. Once you connect your Facebook and upload your product catalogue or connect an eCommerce partnered website, you can create ads for an extra cost.
Its analytics are based on Instagram only, so if you need something that pulls information in from other platforms, you’ll need to look elsewhere – however if Insta is it, you’re in business.
And just like Instagram, Facebook has its own set of analytics. It pulls information from the platform about users and consumers from age to gender, along with account interactions, accounts reach and other options.
68% of Americans use Facebook regularly and this platform alone has 1.37 billion users – which translates to a lot of potential business, so utilizing strong and smart analytics is critical. They have detailed audience analytics providing information on a multitude of demographics such as location, gender and age. Facebook also offers several advertising tools including carousel ads, lead ads, and product ads. A bonus: You can share to other social media platforms broadening your company’s reach.
Twitter is a unique platform and their algorithm is set apart from others. And this makes their insights different as well.
Twitter has something called ‘Cards.’ Essentially, these are a way to track your posts, giving you more ways to engage with your followers. They give you more visibility, helping you to earn more followers through interactions and, simply put, make your tweets more appealing and likable. All of this drives more traffic to your site.
And Twitter is all-encompassing. offering every option in the analytics ‘must have’ menu. You can measure tweet performance and analyze past conversation as well as new ones in real-time. Businesses also have the option to advertise through Twitter, as well as curate stand-out posts with their publisher tools. There are many options to explore.
Pinterest analytics are user friendly, and like Facebook, Twitter and Instagram is perfect if that’s the only site your brand needs to analyze. It gauges your overall presence and can filter it according to organic, paid and earned engagements.
Pinterest metrics allow you to view how your saved pins are being used and/or interacted with to gain a deeper understanding of your follower’s behavior. This helps brands build stronger and more meaningful posts or ads to target consumers. You can filter by date range as well as source, and view your top pins or see how people are talking about your company/business. It’s a great all-in-one for simple and basic uses.
This forum-based social media platform offers its own unique approach to metrics and analytics. Along with all the usual stuff like tracking posts, users and informational demographics, it also offers visualizations such as word clouds. These word clouds show top trending words or terms being used and their association, as well as interaction graphs which give a visual representation of reactions to posts organizing them according to group type, such as science, gaming and animals. It’s a bit more detailed and has some unique approaches. And for the visual learner who is just starting out with using social analytics, it’s amazing.
This blogging site is its own unique social media microcosm known for artsy posts. It isn’t really a stand-alone marketing tool – meaning it needs to be used alongside other platforms. However, Tumblr offers what they call advertising analytics available only to their advertisers.
A day-by-day breakdown of paid and earned engagement telling you which days and which posts performed best allows you to compare engagement times, with a detailed overview of the types of engagements.
It’s an advertising world on this social platform. Business campaigns can include multiple posts with respective targeting options – allowing for a wider reach. And Tumblr’s ad technology gives preference to the best performing post in a campaign, though it only charges for engagement with the actual paid placement. This means that the number of engagements a campaign earns is larger than the number of engagements a brand purchases. So, the effective cost per click (eCPE) goes down as more relevant content drives up earned engagements. If you’re trying to target millennials, this platform could be invaluable to your company.
Coming at this site again, Tumblr uses Union Metrics to measure and gauge their reach and success. And it also accesses other social media platforms such as our aforementioned Instagram and Facebook, making managing multiple social media sites easier.
It’s simple to set up, use and share with others and offers real-time monitoring for social data. Your top hashtags and URLs are easily identifiable with their contributor analytics, enabling you to learn what content your audience responds to, as well as understand who boosts your content.
This tool has an added bonus as it can track Twitter via their app Tweetreach and they offer Twitter reports. This is valuable as its algorithm is set up a bit differently than others and is sometimes left out of social media analytics tools.
TikTok is one of the fastest growing social platforms and home to top influencers around the world. And they also have their own social listening tool, called TikStats. This tool allows a user to analyze and compare TikTok profiles, discover TikTok trends and offers statistics for videos, their most popular feature.
It offers weekly performance reports and hashtag analytics so you can see which tags are bringing in the viewers. All of this can be exported as a PDF or a CSV file for help in benchmarking your brand. It doesn’t seem like TikTok is going anywhere and the rise in popularity makes having a social listening tool key to success. TikStats can only access TikTok though, so you’ll need another tool for the rest of your social footprint!
If you want hassle-free analytics, YouTube Studio is your go-to. Everything is organized and marked clearly, so there’s no guesswork to what you are doing or seeing. It helps you pinpoint what makes your videos shine, or not. And it easily divides your content for analyses into bite size chunks. You can view video in real-time (lasting 48-60 min) or you can view your performance over the past 10 latest videos, or you can compare your latest video to your channel’s typical performance.
And if you’re a creator, it has a revenue section which breaks down what your channel has made in the last six months. It includes how much you’ve made via paid content or SuperChat, and displays revenue sources and top earning videos. It also breaks down your reach and engagements.
This is a really fun tool for making videos and slideshows to share across multiple platforms. You only need your ideas and your camera, as they supply templates, music and fonts with no limit on how many videos or slideshows you can create.
It allows you to bring or make your own watermark, and thus Animoto’s logo will never appear on your video, making you seem really savvy. And they give you a lifetime license so you’re sure your content stays your own. Once done, just click and share!
This app from Instagram, allows the user to make smooth time-lapse videos. The draw is that the videos are automatically smoothed out so they have a cinematic feel. When this app is used in a creative way, it can boost a brand’s visibility and really adds a professional touch.
You can capture a sunrise or track the progress of a sketch or painting. One drawback is that once a speed is set for a video, it doesn’t allow you to change it later and there are minimal editing options.
Another really cool video making tool is Magisto. It can be used for ads on Facebook or YouTube. And it is already utilized across industry lines making it perfect for just about anyone or any brand.
They keep it simple to use and boast that it’s as easy to learn as PowerPoint. Magisto’s scalability makes them a perfect option for big businesses and for smaller endeavors as well. Once made and shared, they also provide video analytics so you can see your work and how your audience is responding to it.
Shakr offers “great video creatives” and is a marketing partner with Facebook. They stand out from others in their approach, as you can order hand crafted on-brand templates to use, or bring your own. And they offer uber-personalized messaging for an audience of one instead of an audience of thousands, meaning you can easily design ad variations for all your target audiences.
Once you’ve crafted your video, their in-house experts help you personalize it for posting to Facebook, where you can then use Facebook analytics to track progress. Shakr can be used on your mobile with every bit of accessibility as a desktop, which is a great feature for those always on the go.
Animation, watermarks, overlays and much more make this all-in-one tool a winner. It’s not just videos, as it offers design tools for GIFs and pictures alike.
Animakr is straight forward with many simple tools, such as one-click picture resizing and drag and drop options. They have oodles of templates that are integrated with Getti and Giphy to be used in your next video project, GIF or image.
They are also home to loads of royalty-free music and sounds to incorporate into your next ad or social media post. Your videos can be subtitled or you can add voices to your animated people you create.
It’s fun to play around with and the options seem endless here.
This tool is an all-in-one branding platform: it’s a video, logo and website maker. They offer video templates with easily customizable backgrounds and mock-up templates so that brands can get a realistic preview of their design before publishing.
From slideshow options to a YouTube maker as well as a music visualizer, this video marketing tool can be used in a myriad of ways and across industry lines. They have a simple approach to building a website and even offer a free version and the option to design one on your cellphone making this tool adaptable for today’s younger generation.
Soapbox is thoroughly enjoyable to read about, though it does require more than your phone. To operate it you need Goggle extension and a webcam. Or you can purchase their plug-and-play webcam studio which includes a camera. microphones and light with accompanying chords.
There are two options, a lite version and a pro – and of course they are priced accordingly.
This tool is primarily used for incorporating “talking-head” style recording which can also be mixed with slideshows or other videos. You then have a choice of sharing it to your multiple platforms or you can build a library and create a gallery that drives consumers your way.
They have a fun feature for emails which is customized video thumbnails to encourage click-throughs. This all includes analytics to help brands or persons to get a diversified view of audience behaviors like rewatches, drop-offs, and interactions. It can also dissect which part of the video was watched the most. Soapbox is a complete video tool with a side of video analytics.
WORKFLOW MANAGEMENT TOOLS
Following the social media content tools, we have workflow management tools. These beauties help brands manage multiple workflows around not only content, but also lead generation, customer advocacy and ROI. It’s a mish-mash of potential, particularly when partnered with the right next generation AI-powered social analytics tool!
This one is geared specifically to B2B brands, which have very specific social media management needs. Okotopost allows you to “Measure the impact of every post, network, and campaign.” Features include lead generation and ROI analysis based on assigned monetary values.
Importantly, it also offers employee advocacy insights along with engagement metrics, audience trends, and more. It integrates with lots of tools, and any social media management tool that makes integrations a priority should get an extra check mark beside it. Here’s why: you’ll inevitably need it and if a tool offers easy integrations that will make your life easier! If it does not, well you should know that before you sign up!
If streamlining and managing multiple brands is on your to do list, Sender deserves a shot at your business!
Geared toward agencies – or any business with multiple brands under one umbrella – Sendible has a lot to offer. Unique inboxes for each brand make it easy to organize your workflow – as do well-thought-out collaborative tools. Be alerted to troublesome keywords, discover and publish content, and more.
Sentiment analysis identifies potential brand risks, but doesn’t seem to reveal what’s driving the emotion. This makes it hard to know what to change.
But it also offers lots of integrations, so we’re going to guess that you can partner with a powerful sentiment analysis tool to fill in those blanks and round out your social media management needs. We know one to consider!
Automating customer service may sound like a really bad idea, but there are lots of tools offering it, so it might be something to check out here. It’s an advanced option, so they must be doing something right to have it as an additional expense.
There’s more to consider here too though. As we know, social is more than just Facebook, Twitter, etc. There are news, blogs, forums, portals and lots more that also matters. SentiOne helps you explore those channels.
You can also track influence and buzz, filter and tag mentions so you only see what matters. With sentiment, competitor analysis, geolocation data and more, there’s a lot to like here.
If you want to save time finding content and bringing it to the screen, Tagboard seeks to save teams hours preparing and producing their events or shows. And it pitches the potential for audiences to spend longer times on a brand’s site due to its amazing video embeds – that also lead to an increase in engagement!
Search hashtags to find the most popular content trending across social channels, or create your own hashtag campaign. Add-ons let you measure ROI of campaigns, obtain licensing to broadcast user-generated content, photos and videos, add social commerce buttons to posts, share live Snapchat Stories on-air or in-stadium, and more. It’s a limited tool, but if hashtags are part of your success, it could be helpful.
“With Tagboard, every story can be interactive and include the perspectives your audience wants to see.”
Hootsuite has a wide network of integrations. From Facebook to LinkedIn, you’ll be able to capitalize on sharing posts to multiple platforms simultaneously. You can create ads right from the website and quickly analyze them with their ad analytics. It also offers social analytics to monitor conversations around and about your brand, so that you can keep up with and address any concerns in a timely manner.
The best feature is scheduling, allowing brands to plan for posts ahead of time and bringing your workload down to one day of making and creating posts. From there, you just choose dates and times to release them for publication.
They have mobile apps, which makes them more accessible as a to-go item in your purse or pocket. It’s a great compact way to do big business.
This is a total management package, from budgets to campaign ads and sales to team projects, this amazing tool offers big rewards. And it can be integrated with many other existing tools including Facebook, Calendars, Dropbox and loads more! There are many customizable templates and visual tools to help you better plan and organize your next big moves as a company. And its use cases are variable such as working from home, IT and software development to name a few.
And the Monday app can be used to build your own apps using their framework – just another way this tool covers all its bases. They also include code free automations, reducing your chances for human error when managing workflow. For teams, it’s a great addition as you’re able to visually see each member and their workload, so you know who is able to take on more work and who isn’t.
There’s not a lot that this app doesn’t do – definitely worth the time.
This site allows you to add your social media platforms as well as RSS blogs to manage and plan your posting days and times. A stand-out feature is how it searches for relevant subjects and content specific to your brand, taking out the stress of trying to constantly come up with new ideas each day.
And if that wasn’t helpful enough, it’s predictive. Each post is analyzed before publishing to predict popularity – so brands have a head start in publishing pertinent content each and every time.
Another aspect of this tool is being able to see all your social media posts in one feed with the ability to organize them into collections. And of course, its low cost making the investment less risky.
ADVERTISEMENT MANAGEMENT TOOLS
These tools are pretty straightforwardly descriptive – they help you plan and measure the impact of your paid advertising efforts. They also do a variety of other things, but advertising management is super important in itself, so we’re highlighted that part here.
Brands can create, analyze and edit campaigns in Facebook, Instagram, and Google AdWords using AdEspresso by Hootsuite. Their SMB option offers AdEspresso University, to help you improve your advertising skills and social media management skills, while their agency option allows integration with clients for easy approval of campaigns.
Brands can create experiments to test ad options in minutes, or auto-optimize, or auto-boost campaigns for best performance.
Capturing a wide variety of marketing and data sources in one place, Funnel is pretty neat. Boasting an impressive 405 data source integrations, Funnel brings all your advertising data into one place for easy analysis. Brands can see how they’re tracking against budgets and targets in real-time. And then tie data insights back to ROI for a clear understanding of your marketing efforts’ impact. Pull data into any other dashboard tool for a comprehensive view.
It’s missing sentiment analysis and you’ll want that. Integrating it with another, more robust offering will be important, as it shares right on its site!
50. Rival IQ
There’s a lot that Rival IQ offers, including insights on Facebook and Instagram ads, combined with Google Analytics. It also tracks whether competitors have had success with boosted posts, which is helpful in some ways, but can be unnecessarily distracting, as you don’t know who they targeted and why. That background intel is key to understanding why a boosted post didn’t work.
You’ll get performance data on Instagram Stories, follower adds and removals, LinkedIn post insights, and more. The problem, as mentioned, is that you don’t get to see why posts are performing well (or not), so it’s hard to strategize next moves. The insight is super valuable, but needs context to be actionable. Be sure to ask about integrating with other tools.
51. Google Adsense
This is a free advertising program run by Google. It’s best described as clickable advertisement. When you go to a website and see an ad for Hootsuite, this could be Google Adsense. It allows websites, blogs and even forums to show adds via text, image, video, or interactive media on their website, with the idea that people will click on them.
Google is in charge of matching ads to websites, and they are content appropriate to what you’re publishing. With every click your site’s ads get, you get paid a percentage of what the advertisers paid to have their ad shown.
It’s free and easy to set up, so why not take advantage and see what it can offer you?
Social Media Tools Promote Brand Growth
Choosing social analytics tools can feel daunting – especially for smaller brands, or those just getting started with social analytics. For those using fewer platforms, or with smaller budgets, built-in analytics like Facebook Audience Insights, Instagram Insights, Twitter Moments, Pinterest Discover, and YouTube Trending you can uncover some basics to help you engage your audience effectively for free.
But ultimately, social listening tools are an investment worth making.
You may start with a less expensive tool that excels in one or two areas, as many of the above do. Or you may choose a provider like NetBase to cover all the bases social media listening requires.
At a certain point, a more streamlined and powerful platform will earn its price-tag quickly.
We’re ready to help you when that day comes. In the meantime, start “listening” and see where better insights take your brand. It’s bound to be someplace amazing.
Ready to embrace all that social listening can do for your brand? Reach out and we’ll show you how our tools do the job.