20 Top Social Media Measurement Tools for 2022

Social media continues to permeate every aspect of this life it seems, and this includes business. Your brand is being talked about online via Facebook, Instagram, TikTok and anywhere else consumers are interacting – and you need to know what consumers are saying and whether you’re getting your messaging right. And to accomplish this, you need social media measurement tools.

ultimate how to guide for social and media analytics

These social media measurement tools provide a wealth of intel that your brand can harness to strategically plan your next campaign or product. And we’ve compiled a list of 20 favorite social media measurement tools to help you along. Here’s our list:

  1. NetBase Quid
  2. Rival IQ
  3. Iconosquare
  4. Pally
  5. StoryChief
  6. SEMRush
  7. SocialBee
  8. Audiense
  9. Google Analytics
  10. Sendible
  11. Raven Tools
  12. Social Insider
  13. Twitter Analytics
  14. io
  15. YouTube Analytics
  16. Cyfe
  17. Keyhole
  18. Tapinfluence
  19. Quintly
  20. Dashthis

Each offers something a little different from the next, and we’ll share the details below. As you read, be sure to keep these stats in mind:

  • Consumers are significantly more likely to discover your brand through social media.
  • 200 million users check out at least one business profile each day
  • There are over 4 billion social media users globally, that’s over half of the world’s population.

There are eight different emotional mindsets that lead consumers to purchase; and measuring them offer understanding around which emotional triggers drive results. Let’s dive in!

1) NetBase Quid

NetBase Quid offers full coverage of your business, from brand health to consumer sentiment, tracking metrics spanning reach to engagements – leaving no stone unturned. It gathers intel from not only the top social media platforms, but from top tier news sources, blogs, consumer reviews, trade and research journals and more. This helps you maintain a firm grasp of where you stand not only in consumer eyes, but in the global market as a whole.

With next generation artificial intelligence (AI) to sort and filter online conversations, your brand will never wonder how it is perceived by audiences. And with natural language processing (NLP), it can detect sarcasm, recognize urban/slang words and even reveal hidden sentiment behind social media posts.

Benchmarking is easy here too. You can view history going back 54 months and compare engagements, reach, followers, sentiments and so much more. Perform a competitor analysis, compare news vs social, use one of hundreds of filters or themes to see how your brand stacks up in the customer service department, or how you’re viewed in relation to any social justice issue. Discover key brand ambassadors, from micro influencers to big names, and then track their performance over time. There’s not much you can’t do here.


2) Rival IQ

Rival IQ is another great tool that top brands are sinking their teeth into. Strengthen your social strategy game with this social media measurement tool, by measuring and identifying the top content to post. Not only that, but what time and day it will be best received by your audience.

Rival IQ also offers competitive analysis, which includes hashtag analysis to locate the best hashtags used by your competitors, even showing you actual posts where they are being used to drive engagement. This social media measurement tool includes head-to-head reports so companies can measure their success across multiple platforms to see where they are gaining traction, or likewise where they need to beef up their presence and strategy. There’s a lot to like and explore with Rival IQ.

rival iq

3) Iconosquare

This is a good all-around tool. It measures mentions, followers, reach, engagements and more. You’re able to visually see organic vs promoted Instagram posts and their impact across multiple metrics. And if you’re wondering how your Instagram Stories are performing, wonder no more. Iconosqaure offers analytics for this specifically, providing intel on reach and engagements, along with best times to post. And since Instagram Stories are viewed by 500 million people daily, this tool is indispensable.  All of this allows your team to build an effective strategy.

4)  Pallyy

Sticking with our Instagram theme for a moment, Pallyy offers great coverage when it comes to in-depth social media analytics specifically geared towards Instagram. With 200 million users checking out at least one business profile each day on Instagram, it has become critical to keep an eye on not only your audience here, but that of your competition as well! Pallyy can track up to ten of your Instagram competitors. You can do a little bit of social media sleuthing to see what they’re successful with, so you can emulate it. Or similarly, avoid any challenges they’re facing.

5)  StoryChief

Social media measurement tools can contain a variety of different options to help you effectively gauge your impact. With this intel, you can plan  engaging content sure to please – and this is precisely where StoryChief succeeds! StoryCheif’s dashboard is organized so that your team can see which content is resonating and measure which content is  generating the most leads. This is paramount  when determining which content to publish in coming quarters, so you can keep consumers coming back for more!

6)  SEMrush

Perhaps best known as an SEO toolkit, but this is also a good ‘all-in-one,’ with the features it offers as a social media measurement tool. It has a powerful brand monitoring tool that uses social media metrics to gauge what your followers really think of you. This is super valuable intel for any brand. With it, you can monitor brand mentions, track and measure your marketing efforts, and schedule social media posts all in one place – so it’s also a time-saver. And with its traffic analytics SEMrush is effective at capturing intel uncovering where traffic is coming from and why. This tool ideal for spotting consumer trends that your brand can utilize to boost brand presence and engagement.


7)  SocialBee

Social Bee is best for scheduling posts for multiple social media channels. That being said, it does provide social analytics to track engagements and growth across various channels, including Tik Tok and Pinterest. Analyzing multiple channels is helpful when comparing which channels are providing the best return on your investment, so you can focus efforts there.

8)  Audiense

Who makes up your audience? Are they coffee drinkers? Do they like traveling? Which generations buy your products the most? These questions are answered with Audiense.

Understanding these metrics helps you create better targeted ads and specialized messaging for your consumers online, ensuring they buy and buy again! Though this tool is Twitter-centric,  it does a great job monitoring this platform, including messages. It also offers chatbot technology allowing you to automatically respond to any messages in your Twitter inbox directly from your Audiense dashboard.


9)  Google Analytics

Google is a leader in search, email and much more. And as far as social media measurement tools go, they have something different to offer. This tool takes an approach to social media measurement that’s unlike others – it keeps track of how your social profiles interact with your website. So, if you’re using your social platform to push sales to your website, Google analytics can help you keep track of which campaigns are effective and directing traffic to your website, as intended. And it provides intel on ROI, post engagement and reach.

10)  Sendible

All-in-one tools are becoming more popular, and why shouldn’t they be? Being able publish to social media and keep track of what’s working from one spot is not only convenient, but it saves time! Sendible does this – and they support all of the major social media platforms. This is key as there are over 4 billion people on social media worldwide, so reaching as many as you can is mission critical. With Sendible, you can reach people on Facebook, YouTube, Google Business, Instagram, Twitter…the list goes on! And since this social media measurement tool is made to work with teams, keeping your brand voice consistent across multiple channels is seamless when you use its post approval process.

ultimate how to guide for social and media analytics

11)  Raven Tools

Competitive analysis is important to any business, and Raven Tools offers a way to uncover your competitions’ conversion tactics. With keyword analysis, you can see what’s working for them on social media and what’s not – to inform your own exceptional campaigns. They also provide a tool called “Link Spy” which helps you spy on keyword competitors.

This social media measurement tool is not 100% social media focused though, as it seeks out top quality links from websites that are ranking for your focus keywords. By searching for the keywords you want to rank for, you’ll get up to 50,000 backlink opportunities. This will help you show up better in search engines – including social media. It’s a great way to win over a more significant chunk of a category’s market share.

12) Social Insider

Effective and efficient social media measurement tools should not only be able to track and measure your brands online performance, but they should be able to compare your efforts across multiple channels as well. 52% of marketers use 3-4 different channels, having a tool which can track all of these in one spot is a huge time saver!

Social Insider does this and it also compares notes for you, highlighting which platform is drawing more interest from your intended audience. No reason to invest unnecessarily in Twitter if your audience is on TikTok, right? Track engagements, reach and fan growth on all of your platforms with one place.


13) ) Twitter Analytics

The main draw here, obviously, is understanding your Twitter audience. Who are they? Where are they from? What makes them tick? With Twitter analytics you get all the regular basic metrics such as reach and engagements, but you also get demographics. And, as we all know, getting consumers attention means one must appeal to what they like. Twitter analytics helps you reveal that by providing propriety intel that helps you get your messaging just right.

14)  Minter.io

This social media measurement tool is focused largely on the four kings of social media – Instagram, TikTok, Twitter and Facebook. And for effective posting, hashtags are a must. Using the right ones will earn you more consumer attention. So, which ones should you use? This is where Minter comes in.

You can track and measure hashtag effectiveness, so you know which ones are winning the most engagements. Minter can also measure hashtag sentiment, so you can see how consumers feel about your brand based on the hashtags you’ve chosen. Also available and equally critical to keep your eye on is follower tracking. This social media measurement tool displays intel on your followers and if you’re gaining or losing them. This is a simple yet effective way to measure if your current approach to marketing is resonating where it matters or not.


 15) YouTube Analytics

The con: It’s YouTube only. The pros: numerous. If you create content for YouTube, tracking your channel’s performance is pretty easy here. Gain insight into views, engagement, audience, and reach. Then use these metrics to inform your content planning. You can then create custom reports to download and export for sharing with clients, or team members.

16) Cyfe

When you manage a lot of social media accounts across multiple platforms, having social media measurement tools which can break down different performance metrics side by side can be very valuable. Cyfe offers over 100  integrations including Facebook, Instagram and LinkedIn, allowing the user to see and compare how campaigns are doing across many platforms. It offers historical data storage making it easier for you to benchmark your progress and compare notes over time.


17) Keyhole

This tool gets high marks for being user friendly. When you’re short on time, and can’t second guess what your tool is trying to tell you, Keyhole is up to the job. It also finds and identifies influencers that have the highest engagement rates, immediately revealing which ones are connecting deeply with your target consumer base. This ensures you harness the right person for your next campaign. On top of this, Keyhole is effective at measuring sentiment, engagement and reach, as well as hashtag performance.

18) Tapinfluence

This is another amazing tool for identifying those social media personalities that can do the talking for you! With the influencer marketing industry forecast to be worth $15 billion USD by the end of 2022, you’ll want to measure your influencer impact, particularly as more and more brands adopt this growing way to market themselves. With Tapinfluence, you can measure the impact any influencer has before you sign them on, ensuring they have the right reach with your target niche. And uncovering lookalike audiences is possible here as well, opening up a wider audience demographic to market your products to.



19) Quintly

Track relevant conversations to inform your business around ways to engage your audience in a more authentic manner. Consumers closely watch brands to see what they do about societal ills. By tracking conversations, you can see what consumers value and engage with them in conversation about it. 83% of consumers admit paying as much attention to how brands treat them as they do to the actual product on offer.. It’s no longer good enough to have a transactional relationship with consumers, you must focus on the connection between brand and consumer. You can do that with Quintly, and you can also track other basic metrics such as engagements and reach.

20) Dashthis

Automation to the rescue to save time! This measurement tool automatically refreshes all your metrics each day. This keeps you alert of any changes, such as a drop in engagement, reach, mentions and so on. You can take advantage of their preset report templates or KPI templates – or you can customize your own. The real asset this social media measurement tool offers is in its simplicity. And this is something that’s lacking in variety of tools. Ease of use can a deal-breaker for some organizations!

Overall, social media measurement tools are a necessity for any brand engaging on the social web. And with social media continuing to blossom and grow, you can’t afford to miss a single bloom. Reach out for demo and we’ll show you how to master online and connect meaningfully with potential consumers.

ultimate how to guide for social and media analytics

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