Each day, a new social platform makes its debut and begins gaining popularity among consumers. And those same consumers, on average, spend 145 minutes per day on social websites like Facebook, Instagram, Twitter and more. Having the best social media management tools can help your brand stay on top of company mentions, customer sentiments and a plethora of other need-to-know intel to inform a brand’s next step to success. We have 25 here for you to check out!
These top social media management tools will help your business stay ahead of the consumer curve. And they’re entirely necessary, as these statistics bear out:
- 54% of social browsers use social media to research products
- 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family
- 73% of marketersbelieve that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business
Additionally, social media is always with us! Eighty percent of total time spent on social media sites occurs on mobile platforms. With this kind of constant accessibility and the fact that there are 3.6 billion social media users worldwide, having the right tools to continuously monitor your efforts online is critical. Let’s get to that list!
CrowdTangle is a social media management tool by Facebook, for Facebook. Its main objective is to aid publishers, journalists, researchers and more follow, analyze and report on all the comings and goings on social media. However, it’s not your typical insights tool. It has a generalized approach that some companies need., and which makes sorting through insights easy. What you won’t find here are metrics such as reach or demographics. However, it does track comments, reactions, shares and views of some of the most influential people on Facebook such as athletes, CEOs, politicians and non-profits. They cover Facebook pages, groups and verified profiles with more than 25k likes and Instagram accounts with more than 50k followers. And their partnership with Reddit tracks 20k of the most popular subreddits.
So, while it doesn’t offer up details on age demographics for instance, it can help you company keep their finger on the pulse of what’s trending, and who.
This app falls into the scheduling sector of social media management tools. You can plan ahead with your content and select dates on which to publish. With this tool you can connect to most social networks including Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube and more. You can also publish directly to WordPress, Blogger, and Tumblr. For the brand that has lots of irons in different fires, this could be helpful. Sendible also gathers all your social messages from around your networks and brings them to you in one stream. And because it uses Google Analytics, you can measure your effectiveness on each platform, making adjustments as needed and focusing on those which are driving the most traffic.
This tool can be used for TikTok, Twitter, Facebook, Instagram and YouTube. Monitor events, campaigns, influencer activity, brand mentions, and industry-specific social conversations. Keyhole provides intel such as reach, top posts, share of voice, and more for your brand. Or flip it on its head and track competitors! It has some amazing little features, one of which is machine learning to help your brand predict campaign performance. This handy little magic eight ball will help your company adjust your campaign as needed to ensure success. Once it’s launched, you can then sit back and track consumer sentiments.
Did you know that 71% of consumers who’ve had a positive experience with a brand on social media are likely to recommend the brand to their friends and family? Well, they are, and that’s why tracking these sentiment is critical! But you’ll also want to catch any negative emotions and confront those head on before they blow up. This social media management tool can help with this as well.
Cyfe is a social media dashboard where you can view and track all your efforts and insights on multiple platforms in one place. You can fill it up with integrated metrics from various marketing tools. And it offers widgets for some of the most popular social platforms out there.
For example, Cyfe offers 50 different widgets for Facebook alone, measuring reach, impressions, clicks, check-ins, and posts. You can measure your KPIs, track likes, engagements and more across Twitter, Instagram, YouTube, LinkedIn and, of course, Facebook.
5) NetBase Quid
With the ability to monitor social media trending conversations, sentiment and so much more, NetBase Quid serves as a foundational tool for every social media monitoring effort. Brands use it to gain a more complete understanding of consumer conversations and the emotions and influencers that drive their behaviors – and then hey use this insight to connect meaningfully. When you see brands that have created killer content that resonates deeply with a target audience, you can be sure there’s a powerful consumer intelligence platform informing their efforts – and NetBase Quid is named as the leader in these capabilities over and over.
Use it to monitor brand health and emerging trends in every possible industry, and also to identify emerging ideas and competitors who may disrupt your space. It’s all available in one form or another via social media posts, and NetBase Quid captures and analyzes it all in real-time.
6) Social Report
This tool covers Twitter, Instagram, Facebook, TikTok, LinkedIn, Pinterest, YouTube, and Google. One of the strong points of Social Report is its side-by-side comparison of social media metrics. You can compare your efforts, for example, between Facebook and Pinterest to see which channel is driving the most engagement so you know where to focus your efforts. Measure your ROI, track your campaigns and then export it onto a handy report. And not all social media management tools provide analytics for business reviews, but Social Report does. This is handy for keeping more eyes on other social platforms that fall under the radar at times.
Audiense Insights’ strong point is its machine learning which enables brands to recognize common threads linking their audiences. And when linked with their Twitter management tool, you can create content that targets a specific group of people.
As far as social media management tools go, this one offers some power behind the tool by bridging the communication gap with a chatbot option which allows you to customize interactions with your Twitter consumers. This way, you’re on top of consumer messages and maintain connection with your audience as needed. Along with this, you can analyze best times to Tweet as well as review community insights.
54% of social browsers use social media to research products, and this includes looking to see who is using them. Influencers have a huge say in what consumers buy, and that’s where Klear hits the mark. With this tool, your brand can easily identify influencers in any category or any location across the world. You can also manage your partnerships with them on multiple social platforms such as Twitter, YouTube, or Instagram. But Klear can analyze your own profile and followers as well categorizing them by niche or interest to make targeting more effective.
9) Rival IQ
As its name indicates, this social media management tool is for tracking competitors so you can either match their successes or avoid their pitfalls. Either way you win! Track a number of different companies to compare their social media performance and even their SEO. You can track historical data up to 24 months to see how your rivals rose or fell. For your own analytics, you can integrate Google analytics to track audience insights. Rival IQ supports Facebook, Twitter and Instagram.
10) Social Bakers, an Emplifi Company
Social Bakers offers fundamental analytics for any brand. A part of the content publishing management squad, this social media management tool can track multiple profiles, measures key performance indicators and offers competitive intelligence. One key tool Social Bakers offers is sentiment analysis of your customer base. This is a critical tool to have under your belt, as most purchase decisions are made by emotion, rather than logic. Use this tool to track your progress across Facebook and Instagram.
Photo discovery! Not all social media management tools include this handy item but the ability to locate photographs that tag or mention your brand is really handy! This way you can see how people are talking about your brand or using your product. Sometimes it’s in ways you wouldn’t have thought of – and it can be the idea for your next successful campaign. You can track these across Facebook, Twitter, LinkedIn and Instagram, the kings of social platforms. Not only this, Iconosquare notifies you of when your followers are online, so you can interact with them live and show them that you’re not a faceless entity.
Discover what’s trending within the marketing world by discovering specific topics marketers are talking about; find and delete fake Twitter followers with a Twitter audit; and get your SparkScore for influence.
What is a SparkScore? This tool from SparkToro looks past the numbers to find what really holds the power of influence – engagement. You can use this tool with your own account to see how much sway your brand holds based on individual tweets. And this tool is one to watch. Eventually it will be a search engine that helps you identify the websites, publications, podcasts, and social profiles that appeal to your audience – aiding you in effective targeting.
Quintly offers in-depth social media management tools for agencies. They have 350 social media metrics to measure your KPIs and strategic goals. With their customizable dashboard, you can see you and your competitors efforts side-by-side and compare them to previously set benchmarks to measure your success over time. You can then export data in different formats including CSV, XLSX, PDF, and PPTX and send automated reports. Quintly can be used across multiple platforms including Facebook, Instagram, Twitter, Snapchat, TikTok, YouTube and LinkedIn.
Twitter’s algorithm works differently from any of the other social media site, so it’s nice to have social media management tools geared specifically towards it. Followerwonk can break down your followers and activities providing you intel on when your followers are online; and it sorts your followers fall into categories such as influencers, activity, total tweets, and follower count. Though this social listening tool isn’t a deep tissue massage, it is good for a quick analysis of where your followers are and how well your Tweets are performing.
This one has a little bit of everything to manage your accounts on Facebook and Instagram. With SEMrush you can schedule and post to different social media platforms. And it helps you customize your posts with an image editor, UTM-builder and link shortener. From there you can manage ads across Facebook, Instagram, and Facebook Messenger, Additionally, it has some light analytics to help you track cross platform engagements including likes and mentions.
Once again Hootsuite makes our list, and that’s because for light analytics across platforms it packs a bit of a punch. Search and filter through existing social media to find brand mentions, insights, and demographic information to use for targeting. This is a publishing tool as well, Because Hootsuite reveals your best publishing times and days by tracking post volume and engagements, you’re sure to reach as many consumers as possible by using their publishing schedular and tool. Another bonus for NetBase Quid users – it’s fully integratable! And it covers over 20 social media sites including Facebook, Pinterest, Instagram, YouTube, and Twitter.
Connect your Facebook, LinkedIn, YouTube, Twitter and Instagram and select an objective to see real-time engagement ideas and daily to-do suggestions. As far as social media management tools go, this one is a planner and a guide. You can create social media posts with Metigy’s library of images and videos based on your brand’s insights. And that’s because this social analytics tool automatically analyses your social media content and provides metrics on how you are performing. The standout for this tool though, is that Metigy allows you to plan and monitor your social media advertising spend as well.
Monday.com provides social media metrics to determine best posting times based on engagements. You can create custom dashboards and track progress, timelines and budgets at a glance. And then run reports from a high-level overview. You can plan your content ahead of time and automate repetitive tasks by turning on their autopilot feature. This can be helpful during the busiest times so you’re never behind on your posting. This tool covers social outlets such as Facebook and Twitter and can be integrated with dozens of apps, such as Zoom and LinkedIn.
Although it is limited to one social platform – Twitter – Tweetdeck is a powerful one to have in any company’s back pocket, and this applies to both brands and agencies. Agencies use it manage multiple twitter accounts, and it’s a quick, reliable, and super effective way to do so. Many brands feel they don’t need it, as they only have a handful of twitter handles to monitor and aren’t watching activity for multiple clients. But this is where brands miss out. They can (and should) be monitoring relevant hashtags and conversations in their category, and also what is being said to, by and about their competitors. So yes, watching multiple Twitter streams is a must. And Tweetdeck makes it possible. Check it out!
Like other social media management tools, eClincher allows users to schedule, post, and analyze social media performance. However, it is its ability to post content from RSS feeds and smart queues that makes it stand out from the rest. Another great feature is its ability to locate social media influencers to help you connect with your audience. Additionally, it provides a mountain of royalty-free images that you can use to catch the eye of your target audience. You can use this tool across Facebook, Twitter, TikTok, Pinterest, Google, LinkedIn and YouTube.
Social listening just got local! This tool’s goal is to make your brand aware of the little differences and unique aspects of your local audience. Chatmeter analyzes Facebook, Twitter, Instagram and Google Q&A. Multi-location analyzation of big companies is made simple by this social media management tool making sure you get your messaging right no matter where you’re advertising or posting. You don’t want to refer to Coca-Cola as ‘pop’ if you’re advertising in the south. Additionally, it offers a lot of the usual suspects when it comes to social media management tools such as real-time online conversations, hashtags, post and follower growth – and it keeps an eye on your competition.
As its name suggests, this tool has many arms. But what sets it apart is its focus on B2B growth. It provides multi-account, multi-platform conversion tracking and it pinpoints the best channels to use for your goals. And most importantly perhaps, it measures ROI for social media activities. This highlights your impact of specific posts, channels, profiles, and campaigns, identifying which social activities drive growth. You can use Oktopost across many social media platforms such as Facebook and LinkedIn.
23) Meet Edgar
This is a social media listening tool for the small to medium sized business. According to G2 Reviews however, Meet Edgar’s greatest asset is its recycling tool. This feature helps identify top posts which received the most engagement and allows the user to recycle it for maximum exposure. But it does more than this too. It simplifies your to-do list by allowing you create automated tasks such as posting.
The idea with this tool is to work smarter, not harder. And then it monitors your posts to see which are earning the most engagements so you can improve your strategy. It works with Facebook Pages, Facebook Groups, Instagram Feed, Instagram Stories, Twitter, Pinterest, LinkedIn and LinkedIn Company Pages.
24) Zoho Social
Monitor and analyze all the content that is important to your brand from one place. Zoho Social is a tool that brings awareness to your brands performance. Find out how many page-clicks you have and which websites people found you through to determine reach and accessibility. You can also track brand mentions, emerging trends and see what the industry is talking about and become a part of the conversation. This social media management tool covers Twitter, Instagram, LinkedIn and Facebook.
This is another all-in-one that lets you create and schedule posts, and then sit back and analyze the results. A handy item they provide is a ‘Top Post’ icon. Clicking here allows you to see which posts are performing the best on which social platforms. And if you need to track you campaign performance, Buffer allows seamless integration with Google Analytics. This can aid in tracking engagements, hashtags and the best times to post. Buffer currently works with Facebook, Facebook Pages, Instagram, Twitter, LinkedIn, and Pinterest.
Overall, no matter which tools you add to your marketing toolbelt, expanding and monitoring your presence on social media has never been more critical. 73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business. And that’s definitely true! We can help you discover what’s effective for you and your marketing goals as well. Reach out for a demo!