It’s always nice to be recognized for what you do. And this year, our clients have voted us into the Best In Class Top List of Providers in the Annual Consumer Goods Technology Readers’ Choice rankings for our social media monitoring and social media sentiment analysis tools.
Seriously. It’s so exciting to place in the top 10 in this year’s new category of Consumer Experience Management. Knowing that our customers like what we do enough to vote for us is better than winning an Oscar (though some of us here still have pipe dreams). We’re blushing.
How the Rankings Are Determined
The annual Readers’ Choice awards are broken into thirteen categories, from Enterprise Resource Planning (ERP) to social media. Additionally:
- Each top provider category spotlights 10 companies that have the best overall score for their products and services
- The results are determined by a survey, taken only by consumer goods executives who are only allowed to vote in categories that match their expertise – so they know what they’re talking about!
- For each category, voters rank satisfaction on a 1-5 scale for various services and solutions each nominee provides
We’re very proud that we got high marks in satisfaction – especially since improving the quality of our social media monitoring products and fine-tuning our social sentiment analysis tools are two items always on our agenda. We get a little shy about tooting our own horn too often, but we had a great year raising the bar on what we do, and helping brands do what they do.
New monitoring tools
With the launch of Audience 3D™ this year, which uses Twitter’s Audience Insights API, we’ve gone way beyond tallying mentions and hashtags. A3D is at the forefront of a shift throughout the industry to go beyond demographics and into psychographics.
Is it great to know where your target audience lives and what they do all day? Of course. But knowing how they feel about things, what drives them to act, and how those things connect means brands can create campaigns that are customer-centric – and therefore more effective.
It also helps to tap into “feel alikes.” When you delve into psychographics, it’s eye-opening the sorts of connections you can make. Who knew Harley Davidson devotees – in multiple age categories – were also into sharing Cokes with their friends? These are the insights that let you get personal with your audience.
Finding new audiences and learning how to reach them is what going 3D is all about. And that means a little code-cracking.
We speak social – do you?
Using social listening to know what people are feeling is challenging if you don’t know what they’re saying. So we make sure you do – even if they’re using abbreviations, slang, or emojis to express themselves. We listen in over 40 languages and we know when that smiley face emoji is meant wholeheartedly or when it’s conveying a little snark.
Being able to tap into how your audience really talks amongst themselves is key to making campaigns work. Being seen isn’t enough. You want an audience dying to engage with you. Understanding – and speaking – social users’ language increases the odds your message will be interacted with, shared, and create a real experience for your audience.
Those are just some of the reasons Consumer Goods Technology readers were impressed with us this year (and again, we’re so grateful). We appreciate being in the great company of other industry leaders innovating the consumer experience online. Check us all out in the January issue.
And reach out if you want to be able to cast a vote as one of our customers next year!
Image from Evan Blaser