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The iPhone video Richard Dunn shot while he was all alone and bored in the Las Vegas airport now has over half a million hits. Maybe he’ll get some new friends. But hey, if he’d been flying American, maybe he wouldn’t have been stranded there in the first place.

American was one of the first major airlines to actively engage customers online. How has that worked out for them? Join us on June 24 for our next Social Spotlight webinar, “Customer Engagement Takes Off for American Airlines,” and hear Katy Phillips, Social Communications Analyst for American Airlines, explain how American:

  • Discovered NetBase as a way to respond immediately to customer feedback and engage customers
  • Accurately and efficiently measures activity to fine-tune customer support processes
  • Increases brand loyalty by bolstering their connection with customers

Register Now and we promise you won’t be all by yourself at the webinar.

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