Furthering our ongoing effort to make the world make sense for our customers, we are thrilled to announce our acquisition of the complementary and innovative social analytics provider, Rival IQ!
This is the culmination of an amazing year at NetBase Quid. Earlier this year, we were selected to join the Twitter Official Partner Program, and we were the first vendor to receive Reddit Data Program certification. And then we were also named a Leader in the 2021 Forrester New Wave: AI-Enabled Consumer Intelligence Platforms.
And all of this comes, of course, in the midst of external pandemic-driven challenges that have affected every industry. During this time, we’ve worked tirelessly to keep our customers connected with the latest, actionable consumer and market intelligence, enabling them to extract, react – and predict – category-defining consumer and market shifts. Adding Rival IQ to our team furthers this commitment.
“We are excited to have this stellar team and strong product and service offering as part of our growing family,” said NetBase Quid Chairman and CEO, Peter Caswell. “Social listening is our cornerstone, and as we expand our leadership into the consumer marketing intelligence space, this investment helps us continue to deliver market-leading offerings to additional market segments.”
And Rival IQ’s intuitive software simplifies the analysis and acquisition of billions of social posts, placing social performance in context, and providing answers to the most important social media questions. It helps social media professionals maximize their impact with competitive benchmarking, comprehensive analytics, and automated insight generation.
“With social media’s continued evolution and the increasing amount of time consumers spend online, brands need the best insights possible on their customers and their market. Joining NetBase Quid enables us to equip marketing and consumer insights teams with better intelligence than ever before,” said John Clark, Founder, and CEO of Rival IQ.
And, as mentioned in its announcement to customers, Rival IQ is excited to gain access to rich new data sources and invest further in its product development.
Client Benefits Abound
As Business Insider reports, NetBase Quid is known as “a tech startup that companies like Walmart use to monitor social media.” NetBase Quid is the trusted partner of other household names as well, including Ogilvy, T-Mobile, United Airlines, YUM! Brands, Hyundai, Wunderman Thompson, Microsoft, BCG, and The New York Times.
GeekWire reports, “Rival IQ lets companies compare their social media strategy with competitors across major social platforms such as Instagram, Facebook, TikTok, and Twitter. It also analyzes internal social marketing data. It has nearly 700 customers.” It is a trusted partner to brands and agencies around the globe including L’Oréal USA, Ogilvy, Ruder Finn, Save the Children, and Team Canada.
And as PRWeek reports “Now called Rival IQ, a NetBase Quid company, the subsidiary will maintain its brand and continue to sell online subscriptions. Based in Seattle and operating independently for the foreseeable future, Rival IQ will provide automated insights about followers, fans and engagements such as views, likes, shares and mentions across social media channels.
Puget Sound Business Journal reports “Rival IQ CEO John Clark said the company’s 14 employees will all be joining NetBase Quid as part of the deal, which the companies announced Wednesday. Rival IQ will now go by “Rival IQ, a NetBase Quid company.”
And the two platforms have a number of shared clients, who are extremely excited about the potential this acquisition offers:
— Rival IQ (@RivalIQ) December 1, 2021
“NetBase Quid and Rival IQ are crucial parts of how the Ayzenberg Group’s Marketing Science team derives deep consumer and market insights,” said Jocelyn Harjes, VP of Insight and Analytics at Ayzenberg. “We are very excited for the announcement and looking forward to the additional benefits that the combination will deliver in product innovation and value.”