That’s Josh Martin, Social Media Manager for Arby’s, wearing his version of the hat Pharrell wore at the Grammys and Oscars. Watching the Grammys broadcast, Josh saw the similarity to Arby’s own logo hat, tweeted about it to Pharrell, and embarked on a campaign that got Arby’s tens of thousands of retweets and millions of impressions. The company monitored and analyzed it all with their Social Media Command Center powered by NetBase.
Register for our May 28 Social Spotlight to find out how Arby’s used NetBase as the foundation technology for its Social Command Center to make decisions at the speed of social. And hear Josh deliver a case study on the Pharrell’s hat campaign that earned the company so much positive publicity.
Josh describes how Arby’s got their social media command center up and running in less than 30 days and got immediate results. Join us to learn:
- Why a social command center is critical to receiving and responding to customer feedback in real time
- Why the right timing and tools are essential to implementing and maintaining a command center
- How pulling accurate data from real-time feedback has drastically improved customer engagement and internal processes
And by the way, Arby’s DID get its hat back. Josh will tell you how at the webinar.