Consumer Research: A Secret Weapon for Marketers

Consumer research is a secret weapon for marketers that prevents boring marketing, and inspires brands to create impactful campaigns, consistently. Capturing and keeping your audience’s attention means you must read the room and give them something clever and relevant...

Brand Passion Index: Let Them Eat Publix

I’ve never been much of a cake eater, but I’ve always loved to bake – usually from scratch, but I’ve been known to call in a favor to Betty Crocker now and then. Though icing and 3D spectacles aren’t my forte, when it comes to my kids’ birthdays I’ve made everything...

Brand Passion Index: Benihana Rolls Up the Buzz

Throughout the course of this What Women Want series of BPIs, I’ve encountered several topics where I’ve had little (or nothing) to say on the topic – might I remind you of the time we covered bacon? So, FINALLY, a topic – and a food – that I could write about all...

Brand Passion Index: Women Go Nuts for Nutella

I’ve never had much of a sweet tooth – as I said in an earlier post, I’ll take a slice of pizza over a bar of chocolate any day. That being said, I’m certainly not opposed to chocolate. During my pregnancies, there were a couple of times where I had to have a hot...

The Elephant in the Room: Social Media and ROI

One of my favorite quotes about social media comes from Dana Anderson, from our valued client, Kraft Foods: “Should you do social media? That’s like someone asking if they should buy a light bulb after electricity was invented.” That being said, though, knowing that...

Linto the Sunset: WSJ Sentiment Tracker by NetBase

Well, looks like the Linsanity continues! As the old adage goes, if you can make it there  (New York City), you can make it anywhere – and Jeremy Lin made it in less than a handful of months with the NY Knicks, moving from a friend’s couch to the Trump Towers. But...

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