Consumer Research: A Secret Weapon for Marketers

Consumer research is a secret weapon for marketers that prevents boring marketing, and inspires brands to create impactful campaigns, consistently. Capturing and keeping your audience’s attention means you must read the room and give them something clever and relevant...

Joining Forces: WSJ Sentiment Tracker by NetBase

I can’t remember if my son’s first love was Mickey Mouse or Yoda, but they were in very close proximity to each other. Couple that with the fact that my husband has over 250 Star Wars books in the house, and you can see that I am no stranger to the fan frenzy that...

Brand Passion Index: Candy Corn Steals the Buzz

I can’t quite believe it, but this week marks the 3rd annual Halloween Candy Brand Passion Index – something I am very excited about, because it has always been my favorite. I’m always interested to see where candy corn is positioned, and this year was really a...

Final Debate: 2012 Election Mood Meter

Last week, NetBase unveiled the 2012 Election Mood Meter, real-time dials that move every 10 seconds as the sentiment for both President and Vice President candidates changes based on  Twitter conversations. Using the Mood Meter, we have been able to track the...

NetBase 2012 Election Mood Meter

We are officially in the era where social media is mainstream.  And one place where this is very obvious is in the Presidential election. With Twitter handles for each candidate and hashtags for following along during debates and other critical events leading up to...

Brand Passion Index: Cookie Lovers Swoon for Subway

I’ve said it before and I’ll say it again – I just don’t have much of a sweet tooth and I consistently opt for savory treats over sweets any day. So, when this week’s Brand Passion Index installment of the What Women Want series focused on cookies, I decided to rely...

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