MoviePass Envisions Consumers Returning to Theaters in 2022 

As consumers slowly make their way back to events and around large numbers of people, theaters are throwing open their doors in hopes of a comeback – and they may have a solid assist from an unlikely source: MoviePass. The once bankrupt business envisions...

Texas Roadhouse Netnography

Most consumers think Texas Roadhouse is doing a good job with steaks and other dishes, but many wish they would turn the music down a notch or two. And please do something about those long waits. Texas Roadhouse is a casual dining restaurant chain that first opened in...

Finding Insights on Forums

I hear from NetBase customers that although Twitter is all the rage, and blogs have been around since the early 2000s, it’s in forums—the Internet equivalent of the old message board—where one gets the most transparency into people’s lives. Why do people join a forum?...

Wegmans Netnography

Wegmans Food Markets, Inc. is a 77-store supermarket chain with stores in New York, Pennsylvania, New Jersey, Virginia, and Maryland. The family-owned company, founded in 1916, employs over 41,000 people, had 2010 sales of $5.6 billion, and is one of the largest...

Trader Joe’s Netnography

Trader Joe's is a privately held chain of specialty grocery stores headquartered in Monrovia, California. As of December 2010, Trader Joe’s had a total of 353 stores. Approximately half of its stores are in California, with the heaviest concentration in Southern...

Kroger Netnography

Headquartered in Cincinnati, Ohio, Kroger is the nation’s largest traditional grocery retailer, employing more than 334,000 associates who serve customers in 2,461 supermarkets and multi-department stores in 31 states. The company operates under two dozen local banner...

Safeway Netnography

Safeway began in 1915 as a Skaggs store, owned by M.B. Skaggs, in American Falls, Idaho. In 1926, the company merged with 322 Safeway (formerly Selig) stores. In the 1930s, Safeway introduced produce pricing by the pound, dating on perishables to assure freshness,...

Publix Netnography

Publix, a privately-held company operating stores in Florida, Georgia, South Carolina, Alabama and Tennessee, was founded by George W. Jenkins in 1930 in Winter Haven, Florida. It has grown into a Fortune 500 company with more than 1,000 stores and is one of the...

Ziploc Netnography

Here’s how Ziploc’s parent company, SC Johnson, describes itself: “We make homes better for families. SC Johnson is one of the world’s leading makers of household brands. We’re a 124-year-old family company, and our trusted products can be found in homes around the...

Rubbermaid Netnography

Here’s how the company describes itself on its website: “Rubbermaid is a leader in developing innovative, high-quality solutions that help consumers keep their homes in order. Widely recognized and trusted, Rubbermaid designs and markets a full range of organization,...

Divided Opinions on Peeps

Peeps are a much-loved marshmallow treat produced by the folks at Just Born in Bethlehem, PA. One person I know likes them best when they're fresh, but his sister maintains they’re best stale, and are only worth eating after they sit on her desk with the box open for...

Comparing Leading Hotel Chains

Like all brands, hotel chains work hard to create a positive brand image in the minds of consumers. Components of brand image for hotels include price, amenities, customer service, location, and so on. Individuals staying in hotels while traveling for business or...

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