An eye-opening new post by NetBase Chief Evangelist Malcolm De Leo analyzes the correlation between social media sentiment and stock price for Netflix following the company’s controversial decisions about how it would distribute movies and charge customers for its...

According to its news releases, Southwest offers “a reliable product with exemplary customer service.” Consumers agree about the service part, saying the airline’s employees go above and beyond to be friendly and helpful. But the “reliable product” part? Not so...

How cute is too cute? That’s the question for the Hello Kitty brand. The target audience is “pre-adolescent females,” and they think that Kitty, the female white Japanese bobtail cat with a red bow, is, like, totally adorable. But not everyone who’s paying for the...

Swatch wants its watches to be perceived as hip, trendy and affordable. And they are—to some people. But we’re firmly in the realm of fashion here, and that means there’s no objective standard for judging if a watch is stylish or not stylish. Opinions are somewhat...

For decision-makers in the entertainment industry, analyzing social media can be a fast, accurate and cost-effective approach to understanding viewer opinions and preferences. Writers, producers, actors and others associated with shows can use social media analysis to...

Labor Day may officially be a day to recognize the contributions of working people, but for those who get the long weekend off, it’s a time for trips, relaxing and partying. People who have to work, on the other hand, are a bit resentful, and rightly so—aren’t their...

Social media is not only a whole new way for consumers to communicate and express themselves, it’s also a whole new way for corporations to conduct business. Sure, a corporation can have a Twitter account and a Facebook fan page, but that’s the obvious application....

What do consumers think of Google+, the new “social layer” from Google that’s the company’s answer to Facebook? Laura Lippay of How’s Your Pony? answers that question by using NetBase Insight Workbench to develop an in-depth case study of Google+. The case study...

What’s in a name? That which we call a Bose may go by another name in a tweet. Think about it. Bose. If you were going to research consumers’ perceptions of this speaker manufacturer in Social Media, you would need to think about what possible names consumers might...

De gustibus non est disputandum. The notion that you can’t win an argument about matters of taste has been around so long it’s a Latin maxim. And the theme charts for Silk Soymilk illustrate the point: Some consumers really like the product’s taste and consistency,...

Crafters generally like the results they obtain with their Cricut machine and cartridges, but many find the device and add-ons expensive. A percentage of commenters also have buyer’s remorse: they swallow hard and buy the machine, which they consider expensive, then...

Judging from consumers’ comments, all the casual dining restaurants we’ve analyzed can deliver good food and service. But they don’t do it consistently, and that leads to dissatisfied customers, poor word-of-mouth, tarnished brand image and a drop in return business....

I recently heard on NPR about an interesting book, The Man of Numbers, by Keith Devlin. Here’s a passage from the article about the book that caught my attention: “They recorded everything in good old Roman numerals and if they wanted calculations, they went down the...

Our netnography of the camera feature in the iPad 2 shows that consumers were looking forward to it and saw it as a reason to buy or upgrade. Unfortunately, once they got to use the cameras, many were disappointed with the feature because of the poor quality and...

At NetBase, we’ve begun studying the demographics of people who post on social media, and we’re excited about the promise of delivering new and valuable insights from this enhancement to our social media analysis. One of the first parameters we’re exploring is gender....

Today is Friday—What better day to post our netnography of T.G.I. Friday’s? More so than other restaurants in the casual dining segment, T.G.I. Friday’s wants to be known for its ambiance and vibe more than for its food. The company’s “brand promise” is “In Here it's...

Red Lobster wants to be known for its high-quality, fresh seafood. But that’s not happening, judging from the sound bites in our netnography. Many people do like the food—it’s worth noting that the biscuits got more positive feedback than the seafood—yet many others...

Bing advertises itself as a “decision engine” rather than a search engine and claims to help users avoid “search overload syndrome.” Online consumers didn’t comment on that, but they do like Bing’s great home page photos and funny commercials (for the most part). On...