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Consumer & Market Intelligence Reveals CES Themes

What’s hot at the Consumer Electronics Show (CES) this year? Although the event was smaller, you wouldn’t know it from the high energy conversations found online. Let’s see what consumer and market intelligence reveals about CES themes and emerging trends. In this...

You Can’t Read It All

“Do I need a tool to do netnography? Why can’t I simply read all the relevant blogs and forums on the question I’m researching?” If you’re a researcher doing netnography for the first time, that might seem like a sensible approach. Well, you could do it yourself—if...

Houston, We’ve Had a Problem

"Houston, We’ve Had a Problem"--That’s what Apollo 13 astronaut Jack Swigert famously said to Mission Control on April 13, 1970. It’s dramatic, but as a description of a problem, it’s not very useful. If I had been in Houston, I would have been like "okaaaay, what is...

Does “Sentiment Stink?”

It does according to a post on Vigetengage by former staffer Jen Krupey. In a section of her post entitled "Sentiment Stinks," Jen wrote that, "Overarching consensus was that no tool does a 'great' job getting sentiment right. Human review is still needed. But that...

Marrying Consumer and Technical Insights

The original vision for NetBase was this: Create a tool that makes it possible to harvest insights from the web about people’s unmet needs, then match those needs with new technologies that could be productized to meet them. For me, that’s the definition of an...

Sentiment Analysis and Social Media Understanding

More and more companies today are looking at the sentiment consumers are voicing about their brands in online forums, blogs, microblogs, etc.  There’s good reason for this as it has been shown that positive and negative word of mouth correlates with growth. ...

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