NetBase Quid’s 7th Annual Top-Loved Global Brands List!

Understanding consumer emotion is at the top of every brands’ “must understand” list – and if it’s not it should be! The global brands in this report have the pulse of consumers in their respective industries and it shows. For the seventh year in a row, we’re excited...

Lead Gen Technique: Create Infographics

This is one technique among a series I'm covering on conversation mining for lead generation. This application of conversation mining is quite different from the other techniques.  It’s based on the premise that if you create interesting content, the leads will come...

Hard to Tackle: WSJ Sentiment Tracker by NetBase

I have to admit, the first time I heard the words “Manti Te’o”, I had absolutely no idea what they meant. However, in the past couple of days, I’ve learned more and more about what is truly one of the most bizarre stories I’ve ever read – and of course, my first...

Lead Gen Technique: Lead Enrichment

This is one technique among a series I'm covering on conversation mining for lead generation. Once you’ve got a lead you can use this next technique to build a profile based on what they talk about in social media.  It could be a lead you’ve gotten from one of the...

Lead Gen Technique: Establish a Beachhead in a Forum

This is one technique among a series I'm covering on conversation mining for lead generation. What if your customers have an online forum where they discuss topics related to their profession, hobby, disease, or interest area?  If so, you can analyze the conversation...

Lead Gen Technique: Conference Mining

This is one technique among a series I'm covering on conversation mining for lead generation. The debate raging out there today is whether or not social media is an effective lead gen source for B2B, and for good reason.  How many mining industry executives, for...

Lead Gen Technique: Target by Unmet Need

This is one technique among a series I'm covering on conversation mining for lead generation. Here is another way to find leads who desire the benefit your product or services offers.  Think about the benefit in terms of the problem it addresses.  A gluten-free...

Lead Gen Technique: Target by Activity

This is one technique among a series I'm covering on conversation mining for lead generation. For this next technique consider what activities your products are associated with.  Then set up a topic about that activity and build a dashboard which reveals people who...

The Fiscal Cliff: Just How Angry Are We?

As the holidays grew to a close and 2013 approached, there was less and less chatter on the social web about holiday cheer and more and more about possibly going over the impending "fiscal cliff".  A word cloud we posted on Facebook New Years Eve pointed out the...

How Annoying Is Today? Very, Says the Social Web

If you’re reading this blog, chances are the world didn’t end, in your time zone yet anyways. For years leading up to this very date, December 21, 2012, chatter has been building regarding the possible end of the world.  Thanks to some ancient prophecies and the Mayan...

Lead Gen Technique: Target by Benefit Sought

This is one technique among a series I'm covering on conversation mining for lead generation. Most products and services owe their success to the fact that they provide some kind of benefit.  It could be a functional benefit or an emotional one.  Either way, if there...

Lead Gen Technique: Locate Comparison Shoppers

This is one technique among a series I'm covering on conversation mining for lead generation. People who are shopping have a particular way of speaking.  These are potentially the best leads because they not only have a need but also show a desire to buy.  To pinpoint...

Lead Gen Technique: Expand to Look at the Category

This is one technique among a series I'm covering on conversation mining for lead generation. The techniques described above assume you’re looking at a topic that is a brand.  However, if you use the category as the topic, you expand your options to a whole other set...

Brand Passion Index: Edible Arrangements Eats the Competition

As they do every year, the holidays got here way too quickly and this year I am turning to online shopping to get great gifts for family and friends in a fraction of the time. When I’m at a loss for what to get, food and wine always seems to be a great go-to, so I...

Music to Their Ears: WSJ Sentiment Tracker by NetBase

About 300 million of the English posts in the NetBase index mention Justin Bieber or one of his many hashtags (mostly Twitter).  Of these mentions, positives outweigh negatives by about three-to-one and the Net Sentiment is 45. These numbers are staggering– and so it...

NetBase and Gnip – Maintaining Streams of Quality Content

When I describe my job, I borrow from my childhood near Pittsburgh and explain that if NetBase were a steel mill, I’d be the guy making sure we have trains and barges bringing in high-quality iron ore and the other raw materials we need to make high-quality steel....

Lead Gen Technique: Target Your Competitor’s Detractors

This is one technique among a series I'm covering on conversation mining for lead generation. Who was it that said “The enemy of my enemy is my friend”?  I don’t remember, but it’s a great point for lead gen.  In any given product category, you’ve got 5-15...

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