Mom’s Spaghetti Shows Consumer Understanding in Action

Navigating trends and consumer behavior can often feel like running an obstacle course. However, rapper Eminem seems to have hit the sweet spot with diners when he opened his Mom’s Spaghetti restaurant in his hometown of Detroit at the end of September. From a...

What’s Your Favorite Beer?

What’s Your Favorite Beer? by Anna Startseva @annastartse Marketing Manager, NetBase Spring is not only the season when people begin talking about love, but also about their love of beer. Numbers tell that there is about 35% more online chatter about beer between St....

Need a Social Command Center ASAP?

Are you betting the future of your company on an innovative product you’re launching within weeks? Are you close to the release date for a watchdog report on a sensitive issue related to your brand? Or perhaps you’re running the first ads today in an edgy campaign...

Why Use Social Analytics?

Businesses are sold on the need to have a presence in social media, but some still aren’t sold on using a social analytics solution. And some who are using one wonder if they’ve chosen the right use cases to apply it to. We wanted to get some facts on who’s using...

Content Be Nimble, Content Be Quick

Agile marketing demands in-the-moment content that’s timely, relevant and resonant.   Even though most brands now aspire to recreate Oreo’s “Dunk in the Dark” Super Bowl success, they can appear as nothing more than “Duds in the Spotlight” should they miss the mark. ...

CGT Readers Rank Us in Top Five

NetBase continues our momentum into 2014. This is big news because our customers delivered this award to us. Our customers selected NetBase as “Top 5 Provider in Social Media” in Consumer Goods Technology’s (CGT) 2014 Readers’ Choice Survey. CGT’s readers ranked the...

Social Media: It Can’t Be Contained

I am just days away from touching down in London town for the iStrategy Digital Marketing Conference, and so yesterday’s Social Savvy with Susan Etlinger of the Altimeter Group on How Leading Brands Approach Social Data Globally was particularly topical and relevant....

Social Channels of Influence for Apparel

Back-to-school is upon us, and as a result, everyone is looking at the latest and greatest in apparel. Just in time, we have released the second set of our analysis of our consumer study with Edison Research on which social channels are most influential. This time, we...

Brand Passion Index: Levi’s Brings the Buzz

This summer has flown by…I can’t believe that I’m already getting bombarded by back-to-school promotions everywhere I turn. This time of year, we are all ambushed with “what to buy” but for many of us the go-to staple, is the classic pair of jeans. As I look for some...

Brand Passion Index: Gatorade Generates the Buzz

We don’t drink soda at my house – we’re a water and orange juice family. However, when it’s this hot (95 degrees last weekend!), I bend the rules a bit for my active kids who can’t get enough biking, swimming and playing in the dirt. And what better to replenish all...

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