Identify Consumer Drivers Hiding in Your Data Pool

Consumer drivers, the emotions and behaviors that signal consumers’ intent to buy, can feel like elusive creatures some days. But what if what you’re looking for is right there within your own data pool? Often, all it takes is running the dataset that you already have...
Earned Media Definition & Examples

Earned Media Definition & Examples

If Gordon Ramsay came on and said that a particular ingredient was good for your food, you would seriously consider it. Provided of course, you know who Gordon Ramsay is (he’s a world-renowned chef). What does this have to do with earned media? Read on to find out!...

Announcing the Biggest Ad Winners of Super Bowl LVI®

Announcing the Biggest Ad Winners of Super Bowl LVI®

We're excited to share the top performing commercials that aired during Super Bowl LVI®, the hottest event of the year for advertisers. The data looked into the regions and demographics from the total of 7.6M social media posts and 453B impressions from the big game....

How to Create a Competitor Landscape Analysis Fast

How to Create a Competitor Landscape Analysis Fast

Competitive intelligence is all about sharpening your brand’s situational awareness. These days, if you’re not using everything at your disposal to elevate your market understanding of the players within your category, you’re toast. Innovative brands save themselves a...

Crisis Management Plan: 8 Steps to Success

Crisis Management Plan: 8 Steps to Success

A crisis is any event that causes disturbance to your business – and these potential crises vary in severity. When a major crisis occurs, it creates a situation that demands fast action with little to no room for error. For the sake of such occurrences, a crisis...

What are Marketing Consumer Insights?

What are Marketing Consumer Insights?

If you want to know if your targeted ads and campaigns are packing a punch and hitting consumers where it counts, you need marketing consumer insights. It’s this intel that guides your brand to success by revealing key details about your efforts across social channels...

Competitor Analysis Template & How-To Guide

Competitor Analysis Template & How-To Guide

In a previous post, we talked about competitive intelligence and its benefits, strategy, as well as examples of information that can be analyzed to yield insights. One component of competitive intelligence is having a competitor analysis template to inform your...

Nine Ways to Use Trending Topics to Your Advantage

Nine Ways to Use Trending Topics to Your Advantage

Psychologists tell us that trend-following stems from the need for efficiency. That, sometimes, rather than go through the intricacies of the process, we rely on the behaviors of other people like us to shape our own. If many people are of a certain opinion about a...

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