Earned Media Definition & Examples
If Gordon Ramsay came on and said that a particular ingredient was good for your food, you would seriously consider it. Provided of course, you know who Gordon Ramsay is (he’s a world-renowned chef). What does this have to do with earned media? Read on to find out!...
Announcing the Biggest Ad Winners of Super Bowl LVI®
We're excited to share the top performing commercials that aired during Super Bowl LVI®, the hottest event of the year for advertisers. The data looked into the regions and demographics from the total of 7.6M social media posts and 453B impressions from the big game....
Super Bowl LVI Halftime Show Pulls in New Consumer Base
The Super Bowl’s choice of halftime performers had the internet abuzz, as they promised to offer a mix of superstars performing for the first time ever on one stage. Best of all? It reawakened a part of their consumer base to tune in and talk about the event, which...
Viral Celebrity Post Brings Awareness to Social Media Analytics Gap
The struggles faced by social media brand managers are typically tallied up as “part of the job” and ignored. These professionals will get it done or burn out trying, and risk being replaced in the meantime, often due to circumstances beyond their control. This part...
How to Create a Competitor Landscape Analysis Fast
Competitive intelligence is all about sharpening your brand’s situational awareness. These days, if you’re not using everything at your disposal to elevate your market understanding of the players within your category, you’re toast. Innovative brands save themselves a...
Crisis Management Plan: 8 Steps to Success
A crisis is any event that causes disturbance to your business – and these potential crises vary in severity. When a major crisis occurs, it creates a situation that demands fast action with little to no room for error. For the sake of such occurrences, a crisis...
What are Marketing Consumer Insights?
If you want to know if your targeted ads and campaigns are packing a punch and hitting consumers where it counts, you need marketing consumer insights. It’s this intel that guides your brand to success by revealing key details about your efforts across social channels...
Creating a More Effective Twitter Sentiment Analysis: Definition & Guide
If social media platforms were dogs, Twitter would be a Chihuahua – small and feisty and impossible to ignore. And whether your brand has a significant presence there or not, there’s a wealth of consumer insights to be gained from the conversations taking place...
Popular Streaming Series Reflect Consumer Sentiment
Since the pandemic settled in, consumers have been binge watching shows, with savvy brands picking up on what their watching habits signal. Let’s explore popular streaming series and see how consumer sentiment connects to each, along with ways brands can fold that...
Competitor Analysis Template & How-To Guide
In a previous post, we talked about competitive intelligence and its benefits, strategy, as well as examples of information that can be analyzed to yield insights. One component of competitive intelligence is having a competitor analysis template to inform your...
5 Social Media Audit Examples and How to Conduct One
Staying on top of how your company is perceived by social media users around the world is critical. With the growth of this online tool for communication, shopping and even getting news, it’s never been more important to keep an eye on the prize. We have five social...
What is Sentiment in Marketing? Definition & Examples
Sentiment is attached to everything, including the trillions of bits of aggregated data collected by consumer and marketing research tools. And brands need to understand what these sentiments attached to social media posts, online reviews and forums mean for them....
Building Your Social Media Brand: A Complete Guide
With more than half of the world’s population on it, social media offers great potential for success, particularly when one builds out their social media brand! Businesses that want to reach large numbers of consumers locally and over wider areas must not only...
How to Create Unique Product Combinations That Consumers Love
Brands in the know are always on the lookout for a way to stand out from the crowd. And over the past two years that drive has reached a fever pitch. Ecommerce and online promotions are booming thanks to an explosion of new entrants to the online space thanks to...
Competitive Intel: A Complete Definition and Guide
While competitors may be a nuisance, competition is an integral part of business. It enforces higher standards of commodities, lower costs of production, and better service delivery – what an economist would interpret as efficient use of resources. And the fuel...
The Top 12 Marketing Analytics Tools to Optimize Your Strategy
Digital tools such as marketing analytics tools allow brands to peer deeply into their market and inside their consumers’ minds. And we have 12 of them here that will optimize strategic planning company-wide! Here’s why these tools are non-negotiable: The Marketing...
Nine Ways to Use Trending Topics to Your Advantage
Psychologists tell us that trend-following stems from the need for efficiency. That, sometimes, rather than go through the intricacies of the process, we rely on the behaviors of other people like us to shape our own. If many people are of a certain opinion about a...
Verbraucherforschung: Eine Geheimwaffe für Vermarkter
Verbraucherforschung ist die Grundlage für ein konsequentes und wirkungsvolles Marketing. Andernfalls reihen sich viele Marken in die lange Reihe der Nachahmer ein oder, schlimmer noch, sie langweilen ihre Zielgruppe zu Tode. Ihr Marketing ist das Gesicht Ihrer Marke...
Join The
15,723 People
Who have subscribed to our blog
Sign up to receive the latest updates