The Oracle of Cyberspace: WSJ Sentiment Tracker by NetBase
Twitter has gone so mainstream that now even my dad and Warren Buffet have Twitter handles! Apparently Buffet has always had an aversion to technology, but he jumped on the social media bandwagon – and rapidly accrued hundreds of thousands of followers in mere...
Franklin’s Facelift: WSJ Sentiment Tracker by NetBase
As the April 13th installment of the Wall Street Journal Sentiment Tracker showed, currency and all of its different incarnations is top of mind these days, particularly on social media. And this week on Saturday’s WSJ Sentiment Tracker covered the social response to...
Is Twitter a Customer Service or a Marketing Channel?
Our partner J.D. Power & Associates recently published their 2013 Social Media Benchmark Study of consumer perception toward companies and their use of social media. J.D. Power surveyed two kinds of social interactions—digital marketing and customer service. To...
Cyber Currency Calamity: WSJ Sentiment Tracker by NetBase
Currency has come in many forms over the centuries. Here in the US we have some odd ones like the 2 dollar bill or the Susan B. Anthony coin, which just didn’t seem to take off. Currency also evolves – when I backpacked through Europe in my late teens, I could not...
Brand Passion Index: Pepsi & Beyoncé’s Bountiful BPI Bubble
This may show my age and only make sense to women my age, but to this day, when I think of Lancôme, I still think of Isabella Rossellini. Something about the resonance of her classic beauty still compels me to buy their products. And whenever I see Brooke Shields, I...
A Woman in the NBA: WSJ Sentiment Tracker by NetBase
Over the last couple weeks, I have been doing lots of research for an upcoming article on the glass ceiling and how it applies to the balance between work and home life for modern women. Much of what I found was quite encouraging, but the April 6th installment of the...
OMG, Adults Txt and Drive 2: WSJ Sentiment Tracker by NetBase
After years of working in Silicon Valley, a long daily commute has become commonplace to me, and for the most part, I barely notice my fellow commuters and their in-car antics anymore. In the past, though, I’ve seen people putting on makeup, eating breakfast, even one...
Heeeeeere’s…Jimmy: WSJ Sentiment Tracker by NetBase
I’m not much of a late night TV person these days, but when I did watch, it was always with the classic Johnny Carson. In the episodes I have seen of Jay Leno, I still haven’t quite gotten used to him being in charge, so with the news that Jimmy Fallon may soon be...
Through Google-Colored Glasses: WSJ Sentiment Tracker by NetBase
Well, technology has surprised me yet again – Minority Report became a reality much faster than I thought possible. The splash that Google Glass made at SXSW last week is indicative of Google’s latest product taking us one step closer to new levels of...
Cutting Corners – Or Red Tape: WSJ Sentiment Tracker by NetBase
As a regular road warrior, I’m pretty up to date on changing TSA and airline policies, and I was pretty taken aback by the announcement last week that TSA is now allowing knives up to 2.36 inches long on planes. I’ve been stopped for items as benign as baby bottles...
Brand Passion Index: Bushmills Leads in Love but Jack Daniels Baits the Buzz
My husband brews beer at home (we have no fewer than sixty gallons at home right now) so one of his delicious brews or a glass of California Cab are usually my libation of choice. However, when my good friend Jason Falls is in town, I’ve been known to enjoy some...
Does Telecommuting Work: WSJ Sentiment Tracker by NetBase
Something’s Fishy Here: WSJ Sentiment Tracker by NetBase
In my book, sushi is a food group – I can’t survive without a regular salmon or spicy tuna fix. And I’m pretty sure I’m not the only one who sees a great piece of fish as a food staple – which makes the recent revelation of “fish fraud” by the FDA last week...
A Bruising For Cruising: WSJ Sentiment Tracker by NetBase
Social Listening and Big Brother: A Consumer Study
Working for NetBase, a social intelligence company that helps the largest brands and agencies in the world understand what consumers are saying about them, I started wondering about Big Brother: Do consumers know we’re listening, and do they care? To answer that, we...
The Postman Rings Less Often: WSJ Sentiment Tracker by NetBase
Despite getting occasionally swept up in my Twitter account and loving my iPhone, I am old-fashioned and analog at heart, so the news about the USPS cancelling Saturday deliveries was bittersweet to me. I love to write and get letters – but then again, so often the...
Social Intelligence about Headphones – #5 Forest For the Trees
[This is part of a series of recaps on this Sennheiser Social Intelligence report] The thing about analyzing data from social media is that there are possibilities that I could have never imagined with traditional surveying techniques. With social intelligence, you...
Brand Passion Index: Valentines Chocolates: Hershey’s Hordes the Buzz, but Ferrero Rocher Gets the Gold
With Valentine’s Day right around the corner, it simply wouldn’t be right to create a Brand Passion Index this month and not look at chocolate brands. I decided to look at a spectrum of brands when it comes to these sweet confections and chose eight brands from...
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