Mom’s Spaghetti Shows Consumer Understanding in Action

Navigating trends and consumer behavior can often feel like running an obstacle course. However, rapper Eminem seems to have hit the sweet spot with diners when he opened his Mom’s Spaghetti restaurant in his hometown of Detroit at the end of September. From a...
ICYMI: Our Slanguage Decoder Is 💯

ICYMI: Our Slanguage Decoder Is 💯

Emojis, netspeak, slang… Character limitations on social platforms have spawned an entirely new language online. Sometimes we even hashtags things "IRL" – in real life. It’s just how we talk now. Decoding this new language and taking it into account is paramount to...

Crosstab: Santorum’s a (Hair) Cut Above the Rest

Crosstab: Santorum’s a (Hair) Cut Above the Rest

I ran a Crosstab analysis this morning to find out how people are feeling about some of the 2016 Republican presidential candidates across issues like the economy, the deficit, unemployment, and health care. And, for fun, I threw in hair. The chart, which shows net...

12 Things to Consider for a Social Analytics Platform

12 Things to Consider for a Social Analytics Platform

Time to Leave The Social Analytics Platform Dating Game And Put a Ring On It… Commitment is never easy. Whether it's an amazing guy/gal you've been dating, a job opportunity, or your stylist – sometimes you want to leave your options open. But what happens when you DO...

The Sound and Fury of Social Analytics

The Sound and Fury of Social Analytics

If 2015 is the year of Big Data, then 2016 will be the year of exceptional insight – the year when companies finally learn how to derive real business value from this sea of big data. We can hope so, at least, because many companies certainly aren’t hitting this mark....

TrustRadius TrustMaps™ Put NetBase at Top

TrustRadius TrustMaps™ Put NetBase at Top

TrustRadius, the most trusted online product review site for enterprise software, has released two new TrustMaps, which are "two-dimensional charts that compare products based on end-user satisfaction ratings and research frequency by prospective buyers." And NetBase...

Replicate Big Brands’ Social Marketing Success

Replicate Big Brands’ Social Marketing Success

Ever wonder how global brands such as Coca-Cola, 7-Eleven, and Taco Bell use social media analytics to manage and promote their brands? Then don't miss our upcoming webinar, The World’s Most Awesome Brands Have This in Common. On December 3, at 1:00 PM ET/10:00 AM PT,...

Marketing in the Selfish Economy

Marketing in the Selfish Economy

The future of marketing is incredibly selfish. It has to be. We’re becoming a generation of accidental narcissists who want things our way, when and how we want it. But it’s not as bad as it sounds. It’s just an inevitable effect of technology’s impact on our lives....

From Mass Targeting to Micro-Targeting @ Scale

In the new "Age of You" – as coined by the leading brand consultancy, Interbrand, the consumer is in control, and mass marketing tactics no longer work. Instead marketers need to micro-target consumer segments to personalize messaging. How? Our white paper, The New...

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