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Monitoring the News Cycle for Travel Industry Sentiment Shifts

Consumer sentiment is influenced by the news cycle, and hotel and entertainment brands will want to track which way the wind is blowing. Specifically, they’ll want to compare how news media articles match up with what consumers are saying. We will discuss what news...

Armstrong Yields the Yellow: WSJ Sentiment Tracker by NetBase

In a post I wrote back in June, we looked at the Wall Street Journal Sentiment Tracker analysis on the doping scandal that has surrounded Lance Armstrong for a large portion of his cycling career as well as his retirement and wondered what to do about a scandal that...

Brand Passion Index: Let Them Eat Publix

I’ve never been much of a cake eater, but I’ve always loved to bake – usually from scratch, but I’ve been known to call in a favor to Betty Crocker now and then. Though icing and 3D spectacles aren’t my forte, when it comes to my kids’ birthdays I’ve made everything...

Fried and Dried Nationwide: WSJ Sentiment Tracker by NetBase

I remember being young and hearing about global warming and the impact it would one day have, but I never dreamed that we would see its effects in my lifetime. This summer, it seems like the topic of conversation is always the heat or the extreme weather. I live in a...

Brand Passion Index: Benihana Rolls Up the Buzz

Throughout the course of this What Women Want series of BPIs, I’ve encountered several topics where I’ve had little (or nothing) to say on the topic – might I remind you of the time we covered bacon? So, FINALLY, a topic – and a food – that I could write about all...

Making It to Mars: WSJ Sentiment Tracker by NetBase

I thought for sure that this summer would be dominated with news related to the 30th Olympic Games – and it certainly has been. However, science fiends everywhere must be rejoicing with all of the developments in science and space news over the past couple of months....

Brand Passion Index: Women Go Nuts for Nutella

I’ve never had much of a sweet tooth – as I said in an earlier post, I’ll take a slice of pizza over a bar of chocolate any day. That being said, I’m certainly not opposed to chocolate. During my pregnancies, there were a couple of times where I had to have a hot...

The Elephant in the Room: Social Media and ROI

One of my favorite quotes about social media comes from Dana Anderson, from our valued client, Kraft Foods: “Should you do social media? That’s like someone asking if they should buy a light bulb after electricity was invented.” That being said, though, knowing that...

Linto the Sunset: WSJ Sentiment Tracker by NetBase

Well, looks like the Linsanity continues! As the old adage goes, if you can make it there  (New York City), you can make it anywhere – and Jeremy Lin made it in less than a handful of months with the NY Knicks, moving from a friend’s couch to the Trump Towers. But...

Brand Passion Index: Starbucks Roasts the Competition

I have been a coffee enthusiast for years and combining that with my love of travel has led me to some truly delicious brews: Turkish coffee in Turkey, a dark and sweet roast in Greece, a macchiato in Italy and a creamy café au lait in France. The hardest part of...

Physicists Play to Type: WSJ Sentiment Tracker by NetBase

While in my family there is some DNA for physics - my Uncle Joel has a PhD’s in nuclear physics, and my cousin David is a physics teacher (who BTW exclaimed “Hurray! This means we understand 4% of the universe!”) - those genes definitely did not find their way into my...

Blackberry’s Black Eye: WSJ Sentiment Tracker by NetBase

There is a certain element of “survival of the fittest” Darwinism when it comes to technology, and being the first to market does not necessarily guarantee long-term success. I can remember back when Palm and Blackberry were duking it out for the top position, and now...

Lance Armstrong and Doping: WSJ Sentiment Tracker by NetBase

Being famous, whether it’s due to movies, politics, sports or software, puts you firmly in the spotlight and your life under the microscope. Fortunately for many stars, there’s always a new controversy to replace their latest indiscretion – but what do you do when...

Brand Passion Index: KFC Gets Online Consumers Clucking

One of my favorite lunchtime meals (aside from sushi – I’m a serious sucker for raw fish) has always been a healthy salad with chicken – but definitely not of the fast food variety. As I covered in my blog post a couple of weeks ago on pancakes, fast food restaurants...

Taking a Big Gulp: WSJ Sentiment Tracker by NetBase

When I was pregnant with my first child, I always thought I’d be a mom with very strict ideals – no TV, no junk food, basically a perfect parent with perfect children. Well…by the time I was pregnant with my fourth, all of that was way out the window. Turns out, TV...

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